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Adler’s Jewelry, Official Sponsor Of the New Orleans Saints, Celebrates New Orleans Superdome Grand Re-Opening with the Fleur de Lys Believe Bracelet

Posted by Media Relations on Monday, September 25th, 2006 - Comments »

New Orleans, LA, September 25, 2006 – Adler’s Jewelry, the leading purveyor of fine jewelry and gifts in the New Orleans and Gulf South Region, is an official sponsor of the New Orleans Saints and is proud to participate in the New Orleans Saints homecoming and grand re-opening of the New Orleans Superdome.

The Fleur de Lys is the official symbol of both the New Orleans Saints and the city of New Orleans. Adler’s Jewelry features many Fleur de Lys items and has recently introduced a Fleur de Lys ‘Believe Bracelet.’

“The Fleur de Lys Believe Bracelet is particularly popular among Saints fans because of the traditional New Orleans Saints rallying anthem ‘I Believe-Go Saints, All the Way’,” said Mildred Adler, a member of the fourth generation of the Adler Family. “The Believe Bracelet also communicates Adler’s Jewelry’s strong commitment to and belief in the City of New Orleans.”

The Silver Plated Fleur de Lys Believe Bracelet retails for $25.00, and can be purchased at all Adler’s locations as well as online.

This evening, the City of New Orleans celebrates the grand re-opening of the New Orleans Superdome and the homecoming of the New Orleans Saints, with a special Monday Night football game against longtime southern rivals, the Atlanta Falcons. There will be a special pre-game performance by U2 and Green Day who are teaming up in support of the city of New Orleans and the Gulf South region which is still very much devastated by the events of last year.

“Adler’s Jewelry is excited to be a part of this evening’s celebration,” said Adler., “As part of the New Orleans Saints sponsorship, Adler’s Jewelry will hold an annual contest dubbed ‘Are You Man Enough?’ The contest awards one lucky Saints fan with a $5,000.00 engagement ring, with which he will propose to his would-be bride at the December 17, 2006 Saints game”.

For more information on Adler’s Jewelry’s “Are You Man Enough?” contest, visit

As an official sponsor of the New Orleans Saints, Adler’s Jewelry will be offering special discounts in celebration of the Saints. To receive news about upcoming promotions, sign up for Adler’s Email Club at

About Adler’s JewelryAdler’s Jewelry has been the leading provider of fine jewelry in New Orleans the Gulf South for over 100 years. Adler’s Jewelry specializes in exclusive luxury fine jewelry and gifts, designing and creating unique New Orleans gifts, Mardi Gras jewelry and ornaments, and many other gifts and Christmas ornaments as well as the “Fleur de Lys” collection.

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