Many people are talking about blogging being an effective PR tool. The truth is, blogging can be a great component for a variety of marketing campaigns.

Marketers are beginning to see the value of Search Marketing as an addition to a traditional PR program. Blogs complete the circle. Not only can bloggers be pitched like journalists, but blogs in themselves are an excellent way of improving search engine ranking.

We are now encouraging clients to use a blog to manage their online newsroom at the very least.

Why?

Blog are dynamic and link oriented which means that they’re great for generating Google juice. The more that new content is added to a website, the more interested the search engines become. Since a blog is essentially a website that is continually being updated with content, it is an easy way to gain credibility with the search engines.