We all know that PR people and journalists do not have the most friendly of relationships. I just read an interesting article on the reasons why reporters do not find PR people particularly endearing.

The reasons included:

1. Too many PR people, too many emails and too many phone calls.
2. Difficult to tell the difference between pitches. Everything is an industry trend!
3. PR people don’t listen (and don’t keep promises about when they will get back to you with a quote etc.)
4. Most of all, journalists hate PR people because they act like car salesmen.

What’s the best thing PR people can do to counter this opinion?
It’s easy - Understand journalists and what they’re really looking for and deliver good quality material on time.

For the full article, see David Maisters’s “What Reporters Hate About PR People.“