I always knew that there were some strange things for sale on eBay, but I never imagined auctioning off press release distribution.

PRNewswire recently put up an “Off-Peak Press Release with SEO” for auction. The item was sold for $51.00, a great deal less than the service would normally cost.

A very interesting move on PRNewswire’s part and definitely effective from a marketing standpoint. It highlights the point that I have often made - today’s marketers must be innovative and think outside the box.

Bidding has now closed but you can view the sold item on eBay right here.