The Benefits of Integrating PR & SEO
I’ve said it before and I’ll say it again - integration is the way forward.
Blending the best of Public Relations, Search Engine Optimization (SEO) and the latest in Interactive and Online Marketing, is a surefire way to fully leverage content and cover all the bases.
The more you integrate, the more you will see how the marketing process comes full circle.
At Misukanis & Odden, we just recorded a Video Podcast on “The Benefits of Integrating PR & SEO.” This video talks about ways in which organizations can start integrating PR and SEO straightaway.
Tips include:
- Keyword optimization of press releases
- The use of landing pages
- Ways to drive traffic back to your websit