Today, successful marketing is all about integration.

Of course, Public Relations is still a highly effective tactic if deployed alone. However, many companies are now looking to measure the direct impact of their marketing on their overall leads and sales.

Companies that deploy Public Relations can take their marketing programs to the next level by integrating Search Engine Optimization, online PR and other marketing tactics.

Companies can then see how PR increases their search engine rankings and, in turn, can measure the direct impact of each tactic (SEO, PR, newsletters, direct marketing) on overall business revenue.

Implementing a truly integrated marketing mix means that companies can see the impact of every single tactic deployed and how these tactics blend together.