Media Relations Blog
Dedicated to the world of media, public relations and marketing from TopRank Marketing.

Archive for August, 2012

Top Reasons Why Public Relations Needs to Optimize

Friday, August 3rd, 2012

Optimize Public Relations

The public relations world is in a state of flux with increasing importance on getting into the content and social web business. Consumers are spending more time with digital and social media. Advertising dollars are following. That means less budget to staff newsrooms and reporters, journalists and editors to pitch.

Understanding the needs of their “customers’ customer” is essential for PR agencies and communications professionals to remain relevant and productive. “Push PR” is increasingly being complemented by “Pull” tactics – optimization for discovery. Being able to provide value is essential and here are 3 ways a better understanding of SEO can do just that.

1. Fish where the fish are.

There were over 14 billion core searches in Dec (comSore) vs 285 million who watch TV in a given month (Nielsen). Consumers rely on search daily to find news and information. PR and communications types need to understand the consumer search behaviors and preferences (keywords) of their clients as well as the publications they want their clients to be covered by.

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