Media Relations Blog
Dedicated to the world of media, public relations and marketing from TopRank Marketing.

Archive for May, 2009

Media Relations Guide to SEO

Sunday, May 17th, 2009

This post is a preview to the presentation that TopRank Online Marketing CEO Lee Odden will be giving at the upcoming Media Relations Summit, New York, NY May 17-19 on Search Engine Optimization Tips for Media Relations.

Many public relations practitioners have warmed in recent years to the power of search engine optimization for growing the impact of pull based PR efforts.

Journalists, bloggers and industry influentials use search engines to find subject matter experts, research companies, locate past media coverage and track topical trends. In fact, a recent survey on journalists’ use of search by TopRank reports that 91% of those journalists, reporters and editors surveyed use search engines to do their jobs.

Traditionally, search engine optimization efforts have been managed by corporate marketing departments – either in-house or through an outside agency. However, will all the opportunities to create value in the form of increased online brand visibility, reputation management and internet based media coverage, public relations deserves a seat at the corporate SEO table.

Chapeau Blog Awards Announces 2009 Winners

Tuesday, May 5th, 2009

Wait is over for blog finalists Minneapolis, MN May 5, 2009 — – Chapeau Blog Awards, the online competition dedicated to celebrating blogger brilliance, has announced its 2009 blog awards winners. Several blogs were named “Best in Industry” by Chapeau Blog Awards while one blog was named as 2009’s “Most Brilliant.”Chapeau Blog Awards 2009 winners were honored following a nomination process lasting several months and a furious two week voting period leveraging insight from online voters and expert judges.Receiving the coveted title of 2009’s Most Brilliant Blog, and a $2,000 grand prize, is Raymond.CC Tech Blog. A technology blog offering insight regarding advances in information technology (IT), Raymond CC.Tech Blog is a daily destination for blog readers seeking useful computer tips and tricks.In a video from the 2009 Chapeau Blog Awards ceremony, judges detailed how Raymond.CC Tech Blog best fit the definition of brilliance, by transforming the blogger’s knowledge of technology into rays of insight helping to illuminate the IT corner of the world.The 2009 Chapeau Blog Awards judging panel, consisting of Twin Cities notables Mike Yanke and Bill Young, will be sharing their thoughts on each winner and finalist as different video segments of the 2009 Chapeau Blog Awards ceremony are released weekly this summer.Visit Chapeau Blog Awards to see the 2009 Chapeau Blog Awards ceremony or to discover more about each of our winners:Most Brilliant Blog:Raymond.CC Tech BlogMost Fabulous Arts Blog:Design You TrustMost Delectable Entertaining Blog:Cooking Down UnderMost Alluring Health & Beauty Blog:Beautiful FacesMost Passionate Hobbies Blog:1221 ShotsMost Consultative Marketing & Advertising Blog:ViralBlogMost Newsworthy News Blog:Ashin MettacaraMost Comforting Parenting Blog:5 Minutes For MomMost Informative Best Real Estate & Development Blog:Home I OwnMost Trendworthy Technology Blog:Raymond.CC Tech BlogMost Envy Inducing Travel & Leisure Blog:Viator Travel Blog“We could not be happier for Raymond CC.Tech Blog for being named 2009’s ‘Most Brilliant Blog,’ and for each of our 2009 ‘Best in Industry’ winners,” states Susan Misukanis, Director of Chapeau Blog Awards.  “We look forward to sharing more from our judging panel and our 2009 Chapeau Blog Awards Ceremony over the next several weeks.”Chapeau Blog Awards 2009 Awards Ceremony, with hosts Mike Yanke and Bill Young, can be seen weekly this summer by visiting the Chapeau Blog Awards website.About Chapeau Blog Awards:Chapeau Blog Awards is an awards contest that tips its chapeaus to honor bloggers worldwide who devote their time and knowledge to inform, entertain and challenge their readers.  Those involved in the Chapeau Blog Awards are not involved in the final selection of winners. Rather than assembling an antiquated academy of high profile ‘Noggers’ – Non-bloggers – to determine which blog is best, Chapeau Blog Awards does what bloggers do. They ask for the opinion of the public sphere of blog readers. By asking blog readers to judge the Chapeau Blog Awards, entrants can be assured of a meaningful award as selected by their most important audience; blog readers themselves. Chapeau Blog Awards is the creator of BlogOh!Pedia, an online encyclopedia of blogging terms and Blog Review, an online review of blogs from around the world.E-mail Chapeau Blog Awards at

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