Media Relations Blog
Dedicated to the world of media, public relations and marketing from TopRank Marketing.

Archive for March, 2009

Entrepreneurs Discover Benefits of Incorporating in Delaware While Comparing Competing Costs with The Delaware Company’s Quote&Compare Service

Wednesday, March 25th, 2009

New business owners nationwide discover the cost benefits of incorporating in Delaware with new online feature comparing total costs from multiple incorporation companiesWilmington, DE March 26, 2009 – – The Delaware Company, a leader in helping entrepreneurs incorporate businesses in Delaware, has launched an online Quote & Compare service. The Delaware Company’s Quote & Compare service enables entrepreneurs nationwide to determine exactly what it would cost to incorporate in Delaware by comparing the prices of The Delaware Company’s incorporation services with top competitors.More than 60 percent of Fortune 500 companies incorporate in Delaware, taking advantage of the cost-saving benefits Delaware offers to those starting a business.  New entrepreneurs seeking to take advantage of Delaware’s lower business formation and incorporation rates are now able to simplify their research and find the lowest-cost option.“Quote & Compare services now offered online by The Delaware Company enable entrepreneurs nationwide to compare the total cost to file in Delaware, integrating both the lower state fee and total incorporator cost,” states Mark Williams, Operations Manager of The Delaware Company. “By comparing the rates of up to five incorporation companies, The Delaware Company’s Quote & Compare service adds up all costs involved with forming a Delaware corporation, from business filing to name availability search.”After discovering the total business formation cost with The Delaware Company’s online Quote & Compare Service, budding entrepreneurs are afforded one more level of convenience.  Entrepreneurs can order their preferred business formation package directly from The Delaware Company.“As more and more entrepreneurs are seeing the cost benefits of incorporating in Delaware, we are striving to ensure this process is as seamless as possible,” continues Williams.  “Our Quote & Compare service enables entrepreneurs to experience a business formation process that offers both benefits to forming a Delaware incorporation combined with the ability to actually form a Delaware incorporation.”Quote and compare the cost of starting your own business with The Delaware Company today: The Delaware CompanyThe Delaware Company, a Delaware incorporation expert, focuses on doing one thing and one thing only–forming Delaware LLCs (limited liability companies) and Delaware corporations efficiently. By focusing on Delaware incorporation services, The Delaware Company has earned the reputation as the trusted leader in Delaware LLC and Delaware corporation formation.The Delaware Company is a part of Wolters Kluwer, a leading multinational publisher and information services company. Wolters Kluwer has annual revenues (2007) of €3.4 billion, maintains operations in over 33 countries across Europe, North America, and Asia Pacific, and employs approximately 19,500 people worldwide.###

Accounts Payable Departments Discover How to Offset Effects of Current Economic Crisis in New Report Co-Sponsored by Metafile

Monday, March 23rd, 2009

“The CFO’s View of Accounts Payable: Cash is King” available for complimentary download this weekRochester, MN March 24, 2009 — – Metafile, a Minnesota-based content management firm dedicated to providing paperless financial innovations, is helping detail how accounts payable (AP) departments can help offset the adverse effects the current economic crisis is having on companies by implementing best practices in cash management.”The CFO’s View of Accounts Payable: Cash is King,” an Aberdeen Group benchmark study report, details how the unique position of accounts payable department’s cash management practices can benefit their company as a whole.“Best cash management practices include everything from extending Days Payable Outstanding (DPO) to capturing early payment and volume discounts,” states the report.  “If properly automated, the typical accounts payable department is uniquely positioned to oversee and integrate these tactics.”In total, The Aberdeen Group’s study evaluated 160 enterprises.  The enterprises deemed as best in class based on the overall cost experienced in processing single invoices reported marked similarities in accounts payable processes:•    62% leveraged online or web-based reporting tools•    69% possessed enterprise- level visibility in account payable processes“As detailed in the report, more companies are establishing best in class status by syncing accounts payable objectives with company objectives and integrating the use of online reporting tools,” states Jim Mandt, Metafile’s Vice President of Technical Support.  “Automation designed to offer support and visibility in these areas is a key factor we’ve witnessed in successful AP departments.”Specific recommendations offered by The Aberdeen Group to companies hoping to experience the economic benefits afforded by best practices in cash management include:•    Moving towards a fully automated and paperless financial environment•    Establishing links between your AP department and overall business goals•    Developing cash disbursement strategies designed to optimize working capital“We are pleased to have supported The Aberdeen Group’s latest report,” concludes Mandt.  “It is our hope that by implementing best practices detailed by The Aberdeen Group, companies can move into best in class status and avoid or at least offset the adverse effects inherent in today’s economic climate.”A complimentary copy of the report “The CFO’s View of Accounts Payable: Cash is King” is available courtesy of Metafile.About MetafileMetafile Information Systems, Inc., provides paperless workflow automation solutions via its customizable content management solution MetaViewer. A privately held software development and integration firm, Metafile has helped the financial departments of companies such as Winn Dixie, Gate Petroleum, Wellborn Cabinet and Allied Beverage streamline accounts payable and accounts receivable processes for over 25 years. More information on Metafile and MetaViewer may be found online at Aberdeen Group, a Harte-Hanks CompanyAberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.As a Harte-Hanks Company, Aberdeen plays the key role of putting content in context for the global direct and targeted marketing company. Aberdeen’s analytical and independent view of the “customer optimization” process of Harte-Hanks (Information – Opportunity – Insight – Engagement – Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 723-7890. To learn more about Harte-Hanks, call (800) 456-9748 or go to

Search Engine Strategies New York Taps TopRank® Online Marketing for Three Panels on Digital Marketing

Thursday, March 19th, 2009

Minneapolis, MN March 19, 2009 — TopRank® Online Marketing, a leading digital marketing and PR agency, is sharing best practices in search engine optimization, online reputation management and business blogging in three panels at next week’s Search Engine Strategies (SES) Conference in New York, New York.Perhaps the largest conference of its kind in the United States, SES is a leading source of search marketing industry education and networking for in-house and agency internet marketers alike. This year’s SES Conference in New York will focus on providing a full spectrum of search knowledge, from outlining the basics of organic search engine optimization to detailing cutting edge developments in social media marketing.

Lee Odden, CEO TopRank® Online Marketing

Lee Odden, CEO TopRank® Online Marketing

TopRank® Online Marketing will be contributing to this event via CEO Lee Odden’s participation in three panels on Thursday, March 26th:

  • SEO Through Blogs & Feeds, 10:30-11:45am
  • Brand & Reputation Management, 12:45-2:00pm
  • Blogging for Business, 3:45-5:00pm

National Arbitration Forum Releases 2008 Domain Name Dispute Resolution Program Totals

Wednesday, March 11th, 2009

MINNEAPOLIS, MN March 12, 2009——The National Arbitration Forum, an international provider of arbitration services, today announced that a total of 1,770 cases were filed in its domain name dispute resolution program in 2008. The National Arbitration Forum is approved by the Internet Corporation of Assigned Names and Numbers (ICANN) to provide domain name dispute resolution services under policies like the Uniform Domain Name Dispute Resolution Policy (UDRP).“The world of domain name extensions is constantly expanding, putting trademark holders around the world on high alert and creating challenges for new potential registries,” said Kristine Dorrain, National Arbitration Forum Internet Legal Counsel. “The National Arbitration Forum offers solutions to protect intellectual property rights before or after domain name extensions go live.”Cases filed with the National Arbitration Forum are heard and decided by Dispute Resolution Panelists who are primarily intellectual property lawyers with specialized domain name, trademark, copyright, and/or e-commerce experience. Panelists are located around the world and can conduct proceedings in several languages including Dutch, English, French, Japanese, Polish, Portuguese, Spanish, Russian, Chinese, and Korean.The following data pertains to the National Arbitration Forum domain name dispute resolution program in 2008 (January 1 to December 31, 2008):•    In total, there were 1,770 cases filed.•    Nearly all cases filed (98%) involved UDRP domain names, like .com and .org; the rest involved usDRP domain names with the .us extension.•    Panelists heard and decided 1,477 cases; parties worked together to settle many of the rest.•    By the end of 2008, over 10,600 disputes were filed with the National Arbitration Forum.•    Panelists resolved 9,470 of those cases, while the parties settled many of the rest.Notable 2008 decisions involved trademarks such as American Girl, Anheuser-Busch, Canadian Television, Patrick Dempsey, We The People LLC, and YouTube. National Arbitration Forum domain name dispute proceedings and decisions are available online in a searchable case database.To file a claim see or contact domaindispute[at] To inquire about generic top-level domain (gTLD) start-up or sunrise services and offerings, contact Internet Legal Counsel Kristine Dorrain at For media inquiries, contact Christina Doucet at 952-516-6486 or media[at] the National Arbitration Forum (FORUM)An international leader in arbitration and mediation services, the National Arbitration Forum is based in Minneapolis, Minnesota, United States. The National Arbitration Forum was appointed an approved provider of the Uniform Dispute Resolution Policy (UDRP) by the Internet Corporation of Assigned Names and Numbers (ICANN) in 1999. Since then, over 12,000 domain name disputes have been filed worldwide through the National Arbitration Forum’s streamlined, online case management system. For more information, visit

Server Virtualization Best Practices Illustrated in Evolving Solutions Data Center Leaders Interview Series

Monday, March 9th, 2009

Insight revealed by Dan Kusnetzky, ZDNet blogger and founding partner of Kusnetzky group, ensures companies new to virtualization avoid mistakes commonly made when implementing any new IT solutionMinneapolis, MN March 9, 2009 — — Evolving Solutions, a leading server virtualization and storage consolidation solution provider, is offering critical insight to companies who have either just implemented or are planning to implement server virtualization.  Absorbing this insight ensures companies are both aware of mistakes that could be made when employing server virtualization and how best to avoid them.”Data Center Leaders: Server Virtualization Best Practices With Dan Kusnetzky” posts a recent discussion between Kusnetzky and Judie Van Keulen, Evolving Solutions’ head blogger.  In the interview, Van Keulen seeks to paint server virtualization in an accurate light to companies who may tend to view it as an out-of-the-box cure-all for every IT related business woe.“Server virtualization, deservedly so, is gaining mainstream awareness in the business community as a component of viable IT strategy, particularly as it relates to data center cost avoidance,” states Van Keulen.  “With this awareness, however, come misconceptions about what server virtualization can or cannot provide. The purpose of my discussion with Kusnetzky was to ensure our readers have the most accurate view of this powerful IT solution.”Kusnetzky is a founding partner with the Kusnetzky Group and posts on virtualization related topics regularly to ZDNet’s Virtually Speaking.  Having been involved with information technology since the late 1970s, Kusnetzky has long been on the forefront of new IT solutions.  In his former role as vice president for IDC’s System Software, Kusnetzky was responsible for research and analysis on the worldwide market for operating environments and virtualization software.“Whoa, big fella (or lovely lady in the case of a female executive), what is your overall plan to deploy virtualization technology and how does that fit into your overall IT plan?” Kusnetzky offered as an opening remark aimed at those companies who have just implemented server virtualization.In response, Van Keulen asked Kusnetzky to highlight the mistakes he has witnessed companies making after implementing server virtualization.Kusnetzky answered in kind:“I’m often surprised that executives who have grabbed onto virtual machine technology as a panacea don’t have a clear understanding of the following:•    What applications and application components are running on what physical and/or virtual machines?•    How do these components relate to both the network and storage infrastructure?•    Who is responsible for managing each component, of the underlying physical machines, for the underlying network, for the underlying storage?•    Does the organization’s license management and support policies have a way to deal with easily copied virtual machines that could, in the end, be updated at different rates?•    Have failure scenarios been explored and plans been created to address what happens if a physical machine, a disk or a network router fail?One clear message to remember is something Alan Lakein once said, ‘Failing to plan is planning to fail.’”“The key insight offered by Kusnetzky is that server virtualization, as a solution, should fit into a company’s overall IT plan, rather than be the plan itself,” states Van Keulen.  “While this insight was offered in regards to virtualization, it is insight that should be leveraged when implementing any new IT solution.”Evolving Solutions’ complete interview with Kusnetzky Group founding partner and ZDNet blogger, Dan Kusnetzky, may be found on Evolving Solutions’ Evolving IT blog. Evolving SolutionsEvolving Solutions architects and implements IT solutions that assist businesses in the utilization of technology to help achieve corporate goals. Specializing in server and storage virtualization, server and storage consolidation, Tivoli Storage Manager Software implementation, disaster recovery and business continuity planning and implementation; Evolving Solutions is an IBM 2008 Beacon Award Winner. For more information about Evolving Solutions, call 800-294-4362 or visit their website at

Digital PR in a Recession is About Building Relationships

Friday, March 6th, 2009

While marketing budgets are being cut or shifted, many companies are holding on to public relations — especially B2B companies.  A recent story in BtoB Magazine, “Marketers stay in the conversation with PR,” tells the story of a company that relies on case studies as part of their public relations efforts. Since many of their customers conduct research as part of the sales process, the case studies promoted via public relations efforts are an instrumental part of their ability to attract new customers.

Public relations is more than press releases and media relations efforts to pitch journalists stories about companies. Public relations also involves building thought leadership, social media engagement, content development, internal company communications and many more aspects of corporate communications that affect marketing.

Due to the shift of advertising and publications online, newsrooms have been dealing with limited resources due to job loss and budget cuts for several years. The recession has not improved that situation and creates even more pressure for journalists to produce more content with fewer resources. Public relations and media relations efforts help meet that need for content by delivering story ideas, research, subject matter experts and resources.

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