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Archive for June, 2008

Lead Management Software Firm Marketo Welcomes Rob Reid to Board of Advisors

Tuesday, June 17th, 2008

B2B marketing veteran, formerly of Siebel and Oracle, joins Marketo as strategic advisorSan Mateo, CA – 17 June 2008 – Lead management software firm Marketo today announced the addition of marketing and software-as-a-service (SaaS) veteran Rob Reid to its Board of Advisors.  Reid brings to Marketo over 30 years of experience in the enterprise software industry and a track record of catapulting his companies into market leadership positionsWith its sophisticated, yet easy-to-use lead management software already setting a new standard in the B2B marketing industry, Marketo will tap Reid’s insight and experience as the company continues to expand its vision.Most recently, Reid served as Group Vice President, Siebel CRM OnDemand, for Oracle Corporation, where he managed the team responsible for the new industry leading CRM OnDemand solution. He came to Oracle from Siebel, where he was responsible for OnDemand marketing and the IBM strategic relationship. He also served as president and CEO of on-demand CRM innovator UpShot, which grew 10 times in three years under his leadership.  Reid’s success at these market leaders, as well his work as CEO at Concur Commerce Network and Seeker Software, Inc., solidified his position as a leader in the SaaS industry. “The on-demand SaaS model has already transformed the CRM industry, and Marketo is bringing the value of that innovation to the underserved marketing automation segment,” said Reid.  “They’re delivering on the promise of SaaS with software that’s unprecedented in its ease-of-use. I’m honored to be a part of their team because I know firsthand the great need marketers have for on-demand tools that are both sophisticated and intuitive.”Reid’s expertise is also rooted in his role as Vice President at Documentum, Inc., where Reid established the company as the business and technology leader in the Document Management market. He was also the catalyst for the creation of Documentum’s industry focused plans and solutions, including taking Documentum through its “Crossing the Chasm” strategies. These strategies propelled Documentum into being Silicon Valley’s fastest growing software company according to Deloitte & Touche in the early ‘90s.“Rob is a highly-respected SaaS and marketing luminary, and we’re thrilled that he’ll be providing strategic counsel as we continue to expand our presence in the industry,” said Marketo CEO Phil Fernandez.  “We’re transforming the SaaS industry with software that people are actually excited about using because it’s so easy, and we’ll count on Rob’s combination of industry knowledge and marketing expertise to guide us as we continue to deliver on our vision.”About MarketoMarketo ( is the leading provider of sophisticated yet easy on-demand marketing automation software that helps enterprise and mid-market B2B marketing professionals drive revenue and improve marketing accountability. Marketo’s demand generation solutions automate and measure lead management activities — including email marketing, lead nurturing, lead scoring and landing page optimization — to help marketers generate and qualify sales leads, shorten sales cycles and demonstrate results. Unlike traditional marketing automation solutions, Marketo is powerful yet easy to use without training and offers an on-demand model to get customers up and running quickly, with no charges for set-up or integration. Founded by former Epiphany executives, Marketo is a trusted provider for industry leaders such as Trimble Navigation, McKesson and Thomson CompuMark. Marketo’s Modern B2B Marketing blog ( and marketing best practices community are recognized as industry destinations for marketers to share ideas and help each other drive results. For more information on Marketo, visit or call 650-655-4830.###

Green Senior Housing Community for North Country Health Services in Minnesota to Be Developed by Ecumen

Tuesday, June 17th, 2008

New senior housing development could become one of country’s few LEED-Certified CommunitiesSHOREVIEW, MN, June 17, 2008 — – Aging services provider Ecumen, one of the country’s largest non-profit senior housing companies, is developing a green senior housing for North Country Health services in Bemidji, Minn.  It is seeking to be one of the country’s few LEED-certified (Leadership in Energy and Environmental Design) senior housing developments.The $20 million senior housing development, to be owned by North Country Health Services and developed by Ecumen, is being built using environmentally friendly or “green” features and methods.  For example, underground parking will lessen impervious surface space and reduce water use, lighting features will prevent light and energy waste, and many construction materials will be harvested locally. North Country Health Services and Ecumen plan to submit the project for third-party LEED (Leadership in Energy and Environmental Design) certification from the United States Green Building Council.“Three words stood out as we began to shape this project – mission, vibrancy and sustainability,” said Jim Hanko, president and CEO of North Country Health Services.  “The new housing will complement our mission of assuring a lifetime continuum of quality healthcare services, it will be a vibrant community that allows people to live in Bemidji for a lifetime, and it will help sustain natural resources that we all share.”“This project fully embraces a philosophy that aging is all about living,” said Sandy Bensen, North Country Health Services’ (NCHS) vice president of senior and community living services.  “This will be a community that promotes healthy, successful aging and that honors and celebrates a person’s life to its very end.”Slated for a late-summer groundbreaking, the senior housing development will include independent living apartments, assisted living apartments, and memory care apartments.  The link to the NCHS mission is most evident with the “aging in place” concept where older adults can move in not needing any services and as they age, assisted living services are brought to them when they need them and on an ala carte basis.  All living spaces will link to Neilson Place, the North Country Health Services skilled nursing care center that opened in 2004.  The project is anticipated to open in the fall of 2009.When completed, the Anne Street site will have more than 148,000 square feet of livable space in two buildings.  Eighty catered living apartment homes, which feature independent living and assisted living, will have underground parking.  The one-story memory care building will have 27 studio apartments.Other features will include a library and media center, grand fireplace lounge, commercial kitchen and dining room, two guest motel-like suites, a hair salon and barber shop, community room, fitness room, and outdoor patios and walking paths.“We’re extremely proud to be working with North Country Health Services and helping make this shared vision become a reality,” said Steve Ordahl, senior vice president of business development for Ecumen. About North Country Health ServicesNorth Country Health Services ( is a community-owned, not-for-profit health system comprised of North Country Regional Hospital, Neilson Place, Baker Park, Bemidji Medical Equipment, and the North Country Health Services Foundation. About EcumenEcumen ( is based in Shoreview, Minn., and is one of the largest non-profit senior housing, services and development companies in the United States.  The name Ecumen comes from the word ecumenical, which in turn is derived from the Greek word for home:  “Oikos.”  Ecumen’s mission is to create “home” for older adults wherever they choose to live.  Ecumen is affiliated with the Evangelical Lutheran Church in America (ELCA) and has 4,000 team members.  Ecumen writes about news and ideas that are shaping the future of aging services at its Changing Aging blog:

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