Media Relations Blog
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Archive for June, 2007

Richard Nacht Joins Society for New Communications Research as Research Fellow and Advisory Board Member

Thursday, June 28th, 2007

With expertise in social media and blogging, Blogging Systems Group’s CEO, Richard Nacht, has been included in the prestigious nonprofit think tank.Princeton Junction, NJ — June 28, 2007 — Richard Nacht, a social media, social networking and blog technology expert, announces that he has been named a Research Fellow and advisory board member of the Society for New Communications Research. The SNCR is a global, nonprofit think tank dedicated to the advanced study of new communications tools, technologies and emerging modes of communication, and their effect on traditional media, professional communications, business, culture and society.”It is an honor to be included among the many industry leaders who contribute to the SNCR,” said Richard Nacht, CEO Blogging Systems Group and co-founding partner of Nacht & Chaney Social Media Consulting. “I am excited to leverage the data gathered from our work to help the industry further understand the effectiveness of new media.”Nacht’s experience in Internet business development combined with his social media experience empowers clients to extend their messages into target audiences. Tools that Nacht’s companies leverage as effective methods for communications and marketing on the Internet include:

  • Social and professional networks
  • Online communities
  • Media, Consumer, Marketing and Personal Blogs

Pitching is Dead. No it's not.

Tuesday, June 26th, 2007

By Lee Odden

In a recent post by Steve Rubel, he points out the decline of traditional pitching and the upswing of social community participation. I sent this to Bill Arnovich in our PR office, who as a FT media relations guy, took somewhat of an issue with the notion that traditional pitching is dead. Bill conducts traditional pitching every day, 9-5 and he’s good at it. There’s no sign of a decline in his eyes (or mine from his pickup reports). He also continues to get positive feedback from the journalists he’s helped to find great ideas and companies (our clients) to write about.

I tend to hit the middle of the road when it comes to “this tactic is dead” types of posts. The “pitching is dead, long live participation” idea was no different, so I did a post at our Online Marketing Blog, “The Future of Online PR and Reputation Management” to dig a bit deeper into the continued need for traditional pitching in combination with the use of technology and social community/blogosphere involvement.

Blogging Systems Group, Leading Provider of Social Networks and Community Blogging Technology, to Present Company Information to Attendees at Red Herring East

Thursday, June 21st, 2007

Richard Nacht, CEO of Blogging Systems, to address attendees regarding the company’s success in creating Community and Social Networks for a variety of verticals.

Boston, MA — June 21, 2007 — — Blogging Systems Group, an innovator in implementing social networks for community and professional uses, is presenting its unique approach to social networks at the Red Herring East Conference in Boston June 26-28, 2007.

Red Herring East brings the best from across the Eastern Seaboard including respected industry leaders who gather in a dynamic forum for lively conversations and penetrating questions about the business of technology, innovation, and opportunity. Red Herring East offers the highest level in networking and financing opportunities, and features the region’s key players and most promising companies.

“Blogging Systems is very excited to present its social networking platform and services to the constituents attending the Red Herring East event,” said Richard Nacht, Founder and CEO of Blogging Systems. “Blogging Systems is dedicated to educating companies, organizations, associations and others on the unique opportunity to leverage social media and blogs as a way to engage and inform their target audience.”

Blogging System clients include Fortune 500 companies such as Boston Scientific and Toyota.

Senior Housing Development Services Launched by Aging Services Provider Ecumen

Monday, June 18th, 2007

Nationwide senior housing projects get easier with formation of new development partnershipShoreview, MN (PRWEB) June 18, 2007 — – Aging services provider Ecumen, Minnesota’s largest non-profit senior housing company, has expanded with the launch of its senior housing development partnership TEAM Ecumen.Collaborating with Ecumen in this endeavor are Minneapolis-based Adolfson & Peterson Construction, who will serve as general contractor on Ecumen-led projects, and St. Paul-based Pope Associates, who will be the lead architect.”This partnership is focused on creating senior housing that enhances the larger community,” says Steve Ordahl, senior vice president of business development services for Ecumen. “This partnership dramatically simplifies the senior housing development process for our clients.”An early senior housing project by Ecumen, already in progress, is in Sandpoint, Idaho, which was recently named one of the country’s Top 10 Retirement Spots by U.S. News & World Report. Being developed in partnership with the First Lutheran Church of Sandpoint, the Luther Park at Sandpoint senior housing development will include independent and assisted living and be physically connected to the church.Senior housing development projects designed in conjunction with faith communities represent a growth area in markets nationwide. Unfortunately the complexities and expenses of dealing with multiple vendors on a single development project keep many such projects from ever getting off the ground.”TEAM Ecumen, by combining our partners’ proficiencies, reduces or eliminates many of the hurdles that organizations encounter when developing senior housing,” says Ordahl.Ecumen also provides senior housing management services. Ecumen currently manages more than 40 senior housing and long-term care communities for other owners. In addition to its Idaho project, Ecumen is involved in several other senior housing development projects in Minnesota, Wisconsin and Iowa.About The PartnersEcumenEcumen ( is based in Shoreview, Minn., and is one of the largest non-profit senior housing companies in the United States. The name Ecumen comes from the word ecumenical, which in turn is derived from the Greek word for home: “Oikos.” Ecumen works to create “home” for older adults wherever they choose to live. Ecumen is affiliated with the Evangelical Lutheran Church in America (ELCA) and has 4,000 team members.Adolfson & Peterson ConstructionBased in Minneapolis, Adolfson & Peterson Construction (A&P) ( provides project delivery solutions for senior housing, religious and healthcare providers. With sales in excess of $425 million, Adolfson & Peterson is currently ranked 82 on the Engineering News-Record Top 400 General Contractors list. Adolfson & Peterson has offices in Minnesota, Colorado, Arizona, and Texas.Pope AssociatesBased in Saint Paul, Pope Associates Inc.( is one of the Upper Midwest’s largest architectural firms and maintains registration in 32 states. Pope’s extensive senior housing portfolio includes cooperatives, condominiums, rentals, independent and assisted living, memory care, health centers and continuing care retirement communities.###

Early Affirmations From Bulldog Reporter's Media Relations Summit

Saturday, June 16th, 2007

By Mike Yanke, Account Manager

I’ve just returned from my first major conference and business trip, and luckily, it was a great one.

I wanted to share an early lesson inspired by the session “Pitching and Working with Bloggers: Advice From the Top”, a panel featuring Josh Hallett, Phil Gomes & Patrick Hynes.

To communicate our client’s stories today, PR pros will have to rely not only on building professional relationships with the press, but friendships with industry bloggers.

Luckily, if this is done right, everything else will come naturally. After all, it’s easy to tell your friend a story because you know who they are, what they’re interested in, and most importantly, what they love.

So, for my introductory post, let me tell you what I love. I love everything about marketing and public relations. I love getting to know people in the industry, following the trends and seeing the rules of the game change daily, and trying to anticipate these changes.

What is it you love about what you do?

Blogging Systems Group Empowers Real Estate Associations to Engage and Market Member Agents via Blogging

Friday, June 15th, 2007

Through content creation and management, social networking, user management, syndication and more, Blogging Systems helps Real Estate Associations expand their reach into key audiencesPrinceton Junction, NJ — June 15, – Blogging Systems Group, the leading blog technology provider, helps real estate associations improve their communication and collaboration with members and provide their members with new marketing tools.”The Internet is fragmenting the delivery of media, marketing and communication making it more difficult for associations to get their message out to stakeholders,” said Richard Nacht, Founder of Blogging Systems. “Blogs and social media are the newest and most effective communication medium allowing associations to connect to their target market in a new way.”Blogs provide a low-cost, high-results tool for association collaboration, community building, competitive differentiation, marketing, sales and customer relations management (CRM). They have a uniquely effective track record for results as they can put a human face on business leaders, products, services, and other issues which enhance the value of the association.Recommended Blog Solutions for Associations include:

  • Staff, Officer, Committee and Member Intranet Blogs

Media Relations Summit 2007

Tuesday, June 12th, 2007

Today starts the 2007 Media Relations Summit in Washington D.C. and it should be a great event. Bulldog Reporter’s Media Relations Summit is the largest media relations event in the world and Mike Yanke from our public relations firm is there today attending sessions and doing some inaugural blogging.

I will be flying in tonight and will be speaking on Monday afternoon in a session about integrating search engine optimization and social media to extend public relations efforts. My co-panelists will be Jamie O’Donnell from SEO PR and Sally Falkow from Expansion Plus. SEO and social media in the context of online PR is hot right now and I expect the session to be well attended.

I’ve written an outline of what I’ll be presenting on over at Online Marketing Blog in a post called, “Leveraging Social Media and SEO for Public Relations“.

Leading Social Media Consultants, Nacht&Chaney, Enable New Client to Spread His Word on Avoiding Failure in Business Ventures

Monday, June 11th, 2007

As more and more companies experience failures, social media experts Nacht & Chaney enable John L. Herman Jr. to disseminate his work sharing how to avoid business pitfalls.

Princeton Junction, NJ — June 11, 2007 — Nacht and Chaney Social Media Consulting, a communication, collaboration and Internet marketing consulting firm, sign on John L. Herman Jr., author of Hermanisms and The Innkeeper Tales and self-proclaimed “business failure expert,” as a new client to help spread the word of how to avoid failure in business ventures.

“The internet is fragmenting the delivery of media, marketing and communication,” said Richard Nacht, Partner in Nacht & Chaney Social Media Consulting. “Existing legacy channels are not engaging readers, prospects, consumers, employees and customers with the same efficiency as new methods. Consumers are increasingly tuning out traditional advertising and are turning to new communication channels to fill the void.”

Nacht & Chaney’s experience in social media plays a crucial role to help extend clients’ messages since social media components are the newest and perhaps most effective tools for influencing the development of communications and marketing strategies. Tools they use to spawn a business phenomenon include:

  • Wikis
  • Media, Consumer, Marketing and Personal Blogs
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