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Archive for March, 2007

Outsell LLC Releases 3rd iBase Insight Into Consumer Car Buying Habits

Thursday, March 29th, 2007

Study Finds Speed to be Critical to Consumer Purchase IntentInternet auto sales and marketing firm, Outsell, releases the third installment in a series of iBase research studies into consumer car purchasing habits.Minneapolis, MN, March 29, 2007 – Outsell LLC, the fastest growing Internet auto sales and marketing company in America, has released the latest results in its series of iBase research studies on consumer car purchasing habits – “The Importance of Speed.”The third study in this series reveals that the speed of a dealer’s response to consumer requests plays a crucial role in a consumer’s initial perception of a dealership. 91% of car buyers will search for a vehicle online, and 80% will submit a request for more information via phone or email to multiple dealers before visiting the physical dealership. Since consumers contact multiple dealerships during their search, the initial perception of a dealership is extremely important.“In today’s “data on-demand” climate, it’s all about who can provide consumers with the fastest response to their information requests,” said Mike Wethington, CEO of Outsell LLC. “Dealers who stall in responding to these requests are missing out on a lot of business.”Outsell’s recent iBase Insight not only reveals that consumer interest in purchasing a vehicle from a dealership rapidly decreases if the dealer does not respond to an information request in a timely fashion, but also finds that time spent at the physical dealership is a key consideration for car buyers- 90% of consumers would prefer to complete their shopping experience at the dealership in 2 hours or less.“Offering a fast and efficient purchasing process affects the likelihood of a consumer returning to the dealership,” said Wethington. “Knowledgeable floor sales staff, transparent pricing and good overall customer service is the key to not only ensuring a single purchase, but also encouraging future purchases and advocacy from the customer.”Read the third iBase Insight “The Importance of Speed” fourth and final installment in this series – “Holistic Customer Service: Engaging the Consumer & Closing the Sale” – will be released in April 2007.About OutsellOutsell ( is a leader in Internet Auto Sales targeting auto dealers who want to significantly increase car and fixed operations sales via the Internet.Via its Total Internet Solution, Outsell is able to:• Attract customers through automotive search engine marketing and interactive email marketing• Engage prospects with live automotive chat• Develop opportunities and appointments that lead to cars sold via its Internet Business Development Center (BDC) service• Grow customer relationships from one car buy to an ongoing profitable customer relationship, by providing online information and real time communication throughout the customer lifecycle.As the fastest growing Internet auto sales company, Outsell is a fire-breathing, tire-squealing Internet auto sales machine — Results. Guaranteed.

Watermark Learning Principals Elizabeth Larson, CBAP, PMP,&Richard Larson, PMP, to Present at Project World Business Analyst World: Toronto This Week

Wednesday, March 28th, 2007

Watermark Learning Principals Elizabeth Larson, CBAP, PMP, & Richard Larson, PMP, will be in Toronto, Ontario all this week to present “Influencing Without Authority: Rev Up Your Internal Consulting Skills” at Project World/Business Analyst World: Toronto. They will also be conducting a 2-Day Use Case Modeling Workshop. Minneapolis, MN (PRWeb) March 28, 2007 — Watermark Learning, a globally recognized provider of business requirements analysis & project management training, will be in Toronto, Ontario all this week for Project World Business Analyst World: Toronto 2007.Principals, Elizabeth Larson, PMP, CBAP, and Richard Larson, PMP, will be co-presenting their popular presentation “Influencing Without Authority: Rev Up Your Internal Consulting Skills” to a mix of business analysis and project management professionals on Wednesday and conducting a 2-Day Use Case Modeling Workshop Thursday and Friday.”Richard & I are thrilled with the opportunity to present at Project World: Toronto,” states Elizabeth Larson, PMP, CBAP. Larson adds, “Influencing Without Authority: Rev Up Your Internal Consulting Skills,” is designed to help project managers and business analysts of all skill levels understand why building a solution without determining the business need leads to project failure. It’s already helped hundreds of teams get to the root cause of business problems and through this event we hope to help hundreds more.”The nearly 3500 attendees at Project World: Toronto will experience up to four days of focused symposium track sessions and full day workshops as well as a tradeshow where they can experience the latest in business analysis and project management training.”Attendees visiting our booth will experience an exciting new way to learn about business analysis & project management training through the unveiling of Watermark Learning’s Wheel of Training,” states Richard Larson, PMP. “Each attendee will get to spin the wheel and test their PM or BA knowledge. While only one lucky attendee will win our grand prize of a free public training course, everyone will walk away with fuller pockets and a fuller mind.”For more information on Watermark Learning’s participation in Project World Business Analyst World: Toronto, as well as participation in other upcoming events, visit Watermark LearningWatermark Learning is a globally recognized business analysis and project management skill development company. Watermark Learning offers training and mentoring on Project Management, Business Requirements Analysis, Facilitation, and UML training. Clients include professionals from Wells Fargo Bank, 3M, GMAC/RFC, Cargill, Inc., Securian Financial, MetLife, State of Minnesota, Avnet, Allianz Life, Cox Communications, and other Fortune 1000 organizations.

Social Media Consulting Firm—Founded by Internet Marketing Thought Leaders—Helps Companies Leverage the Power of the Consumer-Driven Internet

Thursday, March 22nd, 2007

Richard Nacht & Paul Chaney, well-known for making blogs accessible, start a new venture to help organizations leverage Web 2.0 tools effectively.Princeton Junction, NJ — March 22, 2007 — Richard Nacht and Paul Chaney, founder and VP of Marketing for Blogging Systems respectively, are collaborating in a new way to help organizations learn how to engage and benefit from the consumer-driven Internet.”Organizations who do not realize the potential of Internet Marketing and leverage Web 2.0 tools such as blogs, wikis, social networks and podcasts are dramatically reducing the impact they can have on their target market,” said Richard Nacht.In a recent study of online users,–100% use email–88% use text messaging and SMS–71% use message boards and forums–63% use blogs–36% use podcasting–28% subscribe to RSS feeds”The Internet has given consumers a platform from which to share their thoughts, ideas and opinions about companies, products and brands,” said Paul Chaney. “Increasingly, the consumer is in control. People are talking. Other people are listening. We teach companies how to listen as well and use the feedback to adapt the current marketing strategy.”Nacht and Chaney will teach organizations how to acknowledge the new way of communicating with prospects, which includes:–Learning how to speak the consumer’s language–Exploiting market niches using blogs, social networks and RSS–Improving targeting, achieve relevance and minimizing waste in advertising–Establishing the cornerstones of marketing as authenticity and transparencyNacht and Chaney’s social media consulting approach demands that organizations begin by listening to what consumers are saying, respond to what has been said, reach out via communications and engage with consumers leveraging Web 2.0 tools.”The Internet has evolved into small communities with increasing interaction and authority,” said Nacht. “It’s no longer a company to consumer driven world, in fact it’s the exact opposite. Consumers have control and companies need to listen.”About Richard NachtRichard Nacht is the founder and CEO of Blogging Systems. Richard has over twenty years in the real estate, finance and technology development industries. Richard has focused his talents on creating e-commerce strategies aimed at producing technologies that benefit the consumer and businesses.Richard founded one of the first online lending platforms in the late 1990s and took the operation from its original online birth to successful acquisition by a national lender in 2003. Richard then leveraged his online consumer and business to business marketing experience by founding Blogging Systems.Richard has led Blogging Systems as the leader in the rapidly growing area of corporate blogging by delivering a blogging platform that produces a low-cost, high results tool for effective communication and collaboration, competitive marketing, sales, and customer relations.About Paul ChaneyPaul Chaney is the Vice President of Marketing for Blogging Systems. Paul has been a business blog consultant for the past three years and is widely known and respected in that field. He understands at a granular level how blogs can be used as a tool for marketing communications and has worked with a number of clients assisting them in deploying a blog marketing strategy.With more than seven years of online marketing experience, Paul has become a leading proponent of using blogs as business marketing and communications tools.Paul has served as Technical Editor on a number of For Dummies series books related to blogs and Internet marketing, and was contributing writer on Buzz Marketing with Blogs For Dummies, published by Wiley.

Blogging Systems Group and Ralph R. Roberts Collaborate to Develop International Speakers Blog—Providing Sought-After Content from Industry Leaders to the Masses

Tuesday, March 20th, 2007

The International Speakers Blog will serve as one-stop destination to glean insights, content and advice from some of today’s foremost public speakers.Princeton Junction, NJ — March 20, 2007 — – Blogging Systems Group, leading provider of blog technology and Ralph R. Roberts, named Time Magazine’s REALTOR of the Year, have joined forces to develop the International Speakers Blog.”Ralph Roberts acting on his idea and starting a virtual community for international speakers is absolutely brilliant, I can’t believe someone else hadn’t already done this,” said Ed Primeau, Owner of Primeau Productions, multi-media expert and contributor to the International Speakers Blog.The International Speakers Blog will be a compilation of work, wisdom and inspiration from the greatest speakers, across multiple subject matters, from around the world.”My goal is to change the world a million people at a time and by having the best speakers, authors and writers from around the world join me, I know this goal can be accomplished,” said Ralph R. Roberts, official spokesperson for Gunthy-Renker Home. “This is an opportunity to collect pearls of wisdom for today’s generation and future generations to come.””Having one online destination where visitors can read, listen and interact with their industry leaders is phenomenal. Additionally, people can learn from the advice other industry leaders are offering up because the information is all in one place!” This online destination allows the great pearls of wisdom from bothThe blog, built on Blogging Systems’ Community Blog technology, will allow each invited speaker to have his or her own blog to share and create content. Web Users can read, download the information and post comment or questions to any of the contributing speakers.”The International Speakers Blog will be especially useful for small business owners who may not have the budget to attend events and interact with best of breed speakers and thought leaders,” said Richard Nacht, Founder and CEO of Blogging Systems.Currently, the following International Speakers – experts in sales, commerce, entertainment, technology, humor and diversity – have signed up to participate:

Evolving Solutions Approved By IBM To Teach TotolStorage Productivity Center Classes

Tuesday, March 20th, 2007

MINNEAPOLIS, MN, March 22, 2007 – – Evolving Solutions, a leading data on demand and storage/server virtualization expert, is proud to announce that Mike Keeler, Senior Storage Consultant, is approved to teach the IBM authorized content material for the TotalStorage Productivity Center (TPC) class.As an Authorized Independent Training Provider (AITP) for IBM Systems, Evolving Solutions is now offering IBM users, and prospective users, expanded opportunities to meet their technical IBM hardware training needs for technology solutions including:• AIX 5L• System p, LPAR and Virtualization• TotalStorage Productivity CenterEvolving Solutions is now offering:- Technical TotalStorage training from an instructor with extensive hands-on IBM System experience, and- Authorized IBM courses taught at the Evolving Solutions Hamel, MN, state of the art, training facility“Evolving Solutions is limiting attendance of the TotalStorage Productivity training courses to an intimate group of 7 in order to provide highly individualized IBM product instruction,” said Keeler.Registration for the class can be found at or by calling 800-294-4362 x539.Training will take place at the state of the art Evolving Solutions training center at:Elm Creek Business Park3989 County Road 116Hamel, MN 55340About Evolving Solutions:Proud to have been recently named a CRN Magazine Fast Growth 100 Company, Evolving Solutions is an open systems technology integration firm that provides business solutions for Data On Demand, Storage Consolidation, Server Virtualization, Storage Virtualization, Business Continuity and Disaster Recovery. Evolving Solutions is an IBM Premier Business Partner with a Business Partner Innovation Center (BPIC).For more information about Evolving Solutions, call 800-294-4362 or visit their website at .###

Blog Services Provider, Blogging Systems Group, Partners with AgencyLogic, Provider of PowerSites to Expand Blogging in the Real Estate Industry

Thursday, March 8th, 2007

Blogging Systems creates blogging component to augment AgencyLogic’s individual listing Websites.Princeton Junction, NJ — March 8, 2007 — — Blogging Systems Group, the leading real estate blog provider, and AgencyLogic, the leading single property Website provider team up to revolutionize the real estate industry by providing blogs on single property Websites.AgencyLogic’s PowerSite is a Website devoted to showcasing a single property. With easily customizable formats, it contains all information about a house that a buyer and seller need; including large photos, unlimited text, powerful SEO & marketing tools, unlimited pages and links, free pre-listing feature, and now, a blog.”AgencyLogic realizes that blogs are a new medium in the real estate industry and that our product needs to incorporate them to continually offer cutting-edge products to our clients,” said Stephen Fells, CEO of Agency Logic. “Blogging Systems was chosen as the blog provider because when we think blogs, we think Blogging Systems.”Once a site is registered, it keeps the domain for a full year. With thousands of PowerSites representing more than $5 billion in combined property value, Blogging Systems’ blogs will help AgencyLogic further differentiate its service.”The partnership between Blogging Systems and AgencyLogic helps to increase and expand the presence of blogging throughout the real estate industry,” said Richard Nacht, CEO of Blogging Systems. “It allows real estate professionals an additional way to disseminate information to the masses about individual listings.”Blogging Systems’ blog platform, which can be used to create Community blogs, Real Estate Marketplace blogs, Intranet and company Marketing blogs, is for companies who want to create an online destination site for news and information pertaining to individual listings, local communities or their real estate target market.By creating a blogsite for local community members or real estate services companies, professionals are able to:

Voicethread Introduces Group Audio Blogging (GAB) to the Internet

Thursday, March 8th, 2007

Boca Raton, FL, March 8, 2007 –, a website that captures the voices that surround shared media, is introducing Group Audio Blogging (GAB) to the Internet.Voicethread is enabling users to create “voicebooks” much the same way a blogger would create a post or a page on a social networking site. While a blog is mostly written, a voicebook gives the distinct benefit of recorded group conversation.“We’ve taken the ‘instant’ out of Instant Messaging, and replaced it with the voices that surround evocative media,” said Steve Muth, Co-Founder of Voicethread. “Text is wonderful, but a human voice has an undeniable power.”Group Audio Blogging adds audio to an arena that has been heavily text focused up until this point. Bloggers can easily add a voicebook to their blog and encourage an audio debate among readers.Voicebooks are in no way limited to blogs and can be used by all Internet users for an array of purposes, from personal stories to educational projects and marketing tools.• Students can record their friends’ voices in an audio yearbook• MySpace users can enhance their profiles and use voicebooks to leave recorded messages for their friends• Service men and women deployed abroad can read a bed-time story to their children“Voicebooks transform any image into a discussion that can be shared not only over the Web, but over time. Like a Tivo for voice conversations, you can contribute whenever you want,” said Ben Papell, Co-Founder of “The conversations are more thoughtful, they can be saved forever, and they’re easily shared.”Find out more about Group Audio Blogging and create your own voicebook today at www.voicethread.comAbout is the pioneer of Group Audio Blogging (GAB), striving to bring casual group audio into the blogosphere and the social networking arena. Voicethread allows Internet users to create “voicebooks” which can be added to blogs, social networking websites and personal websites or hosted free of charge on Voicebooks can also be leveraged for marketing and educational purposes, just to name a few. More information on Group Audio Blogging is available at

Outsell LLC Releases Second Insight in a Series of Automotive Research Insights- The Decision Matrix: What Factors Impact Purchase Decisions?

Thursday, March 1st, 2007

Internet auto sales and marketing firm, Outsell, launches the second in a series of iBase Insights into consumer car purchasing habits and works with top auto dealers to present value of leveraging the Internet.Minneapolis, MN, March 2, 2007 – Outsell LLC, the fastest growing Internet auto sales and marketing company, is releasing the second insight from a pair of research studies involving the application of intensive consumer surveys aimed at collecting data on consumer psychographics.The Decision Matrix is part of a series of consumer-centric insights designed to help automotive leaders make decisions that will attract, develop, close and grow more business. Focusing on the various factors that directly impact automotive consumer’s purchase decisions, the insight reveals the great importance of high levels of customer service, as well as the interplay between price, consumer satisfaction and the relative values of various other factors in the vehicle purchase process.“With tight margins, best of class automotive organizations optimizing customer experience, especially online. By offering great value and great service, these organizations are offering the level of service that customers want and are willing to pay for”, said Mike Wethington, CEO of Outsell LLC. “This study is reinforcing the fact that for automotive purchases consumers are willing to travel further to get the price and level of service they expect.”Outsell will be releasing its latest iBase Insights as follows:January 2007 – How Far Online?How far do consumers want to go online when making a vehicle purchase? What key strategies can be implemented at a dealership to target these online consumers?February 2007 – The Decision Matrix: What Factors Impact Purchase Decisions?Are there specific triggers that increase the likelihood of a sale?March 2007 – The Importance of Speed: Follow-up & Fast Transactions for Auto BuyersHow fast do consumers expect to be followed up with? How long is too long on the dealer lot? What strategies can automotive leaders employ to ensure a smooth and fast transaction for the consumer?April 2007 – Holistic Customer Service: Engaging the Consumer & Closing the SaleWhat is “good customer service”? What impact can it have on consumer satisfaction and the profitability of the automotive vehicle purchase?Read the second iBase Insight “The Decision Matrix: What Factors Impact Purchase Decisions?” at OutsellOutsell ( is a leader in Internet Automotive Sales targeting auto dealers who want to significantly increase car and fixed operations sales via the Internet.Via its Internet Auto Sales Machine, Outsell is able to:• Attract customers through search engine marketing and interactive email marketing• Engage prospects with live automotive chat• Develop opportunities and appointments that lead to cars sold via its Internet Business Development Center (BDC) service• Grow customer relationships from one car buy to an ongoing profitable customer relationship, by providing online information and real time communication throughout the customer lifecycle.As the fastest growing Internet automotive sales company, Outsell is a fire-breathing, tire-squealing Internet auto sales machine — Results. Guaranteed.

Real Estate Blog Services Provider, Blogging Systems Group, Brings Career Connection Offering to Recruitment Market

Thursday, March 1st, 2007

Blogging Systems’ Career Connection enables top companies to build a destination for top talent and brand their company as a leading employer with Web 2.0 technology.

Princeton Junction, NJ — March 1, 2007 — — Blogging Systems Group, the leading provider of blogs to the real estate industry, augments offerings to leverage its blog technology and help employers reach and hire hard-to-find talent via its new service, Career Connection.

Career Connection is an online, customized career community that gives companies a personal voice on the web and an avenue with which to communicate with tough-to-reach talent.

“Fortune 1000 companies face an enormous hurdle in attracting top-tier talent, especially those not actively seeking a new position,” said Richard Nacht, Founder of Blogging Systems. “The Blogging Systems’ Career Connection builds a talent pool of highly sought after candidates leveraging Web 2.0 technology and enabling candidates to advance their careers by fostering peer networking.”

The company sponsoring the Career Connection site is able to overcome hurdles associated with finding industry talent including:

1. Finding Passive Talent – Those individuals who excel at their position, but who are not actively seeking a new job

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