Media Relations Blog
Dedicated to the world of media, public relations and marketing from TopRank Marketing.

Archive for January, 2007

Leading Real Estate Blog Provider, Blogging Systems, Powers New Corporate Blog for

Wednesday, January 31st, 2007

Blogging Systems chosen for its un-matched real estate knowledge, also named corporate sponsor.Princeton Junction, NJ — January 31, 2007 — — Blogging Systems Group, the leading real estate blog provider, today announced its role in providing the blog technology for new corporate’s primary service includes training, assessment and certification in real estate, web-based or web-enabled technologies.Goals for the new corporate blog — — include the following:1. Corporate Identity – to best convey the level of technology education provided at, the corporate blog is a platform to detail expertise on RE technologies; giving potential clients and site-visitors a glimpse into what is behind the door.2. Dynamic Content – Given that the real estate technology landscape is always in full motion, desires the ability to keep up with the latest in emerging technologies; faster than the latest edition of their textbook, faster than updates to their online training.3. Customer Relationships – blogs natively look to solicit feedback with site-visitors who express candid opinions on a topic of discussion. We look to continuously learn about real estate technology from those in the “trenches”.In order to reach its goals, decided to leverage the blogging technology of industry leader, Blogging Systems.” chose Blogging Systems because of its thorough understanding of the real estate industry and its commitment to helping the industry leverage the benefits of blogging,” said Marc Grayson, President and Founder of Webographers.Blogging Systems’ blog platform, which can be used in a variety of marketing methods, is for real estate organizations who want to create a one-stop online destination for all news and information pertaining to their local communities and their real estate target market.By creating a blogsite for local community members or real estate services companies, organizations are able to:

City Pages Coverage

Friday, January 26th, 2007

If you’re interested in reading more about online marketing and search engine optimization, I am now making guest posts over at Online Marketing Blog.

Online Marketing Blog was named Minnesota Blog of the Day in the City Pages on January 25, 2007.

Thank you to Lee Odden for inviting me to contribute!

Leading Real Estate Agents’Community Website—Powered by Blogging Systems—Fosters Communication between Habitat for Humanity Chapters and Time Magazine Named-Best Realtor, Ralph Roberts

Thursday, January 25th, 2007

Roberts’ local Macomb County Website facilitates donation to Habitat for Humanity Bangladesh to build nine new homes.

Princeton Junction, NJ — January 25, 2007 — — Ralph R. Roberts, named Best-Selling REALTOR in America® by Time Magazine, recently deployed Blogging Systems’ blogging platform to help develop a website to serve his local community of Macomb County, Michigan.

The Macomb County Chapter of Habitat for Humanity, engaged Roberts’ blogging know-how, created a partnership with the Habitat for Humanity chapter in Bangladesh to work together and build new homes for Bangladesh citizens.

“Habitat for Humanity Macomb County is an extraordinary organization and I am proud to have them as a contributor on Macomb County Voice,” said Ralph R Roberts, Host of Macomb County Voice. “I am extremely pleased that the community website has become a positive forum for information, ideas and generosity to be exchanged.”

Nine new homes have been built so far in Modhupur, Bangladesh with a donation of 11,430 dollars made by Habitat for Humanity Macomb County.

National Arbitration Forum Issues Decision on Stevie Wonder’s Domain Name

Thursday, January 25th, 2007

A National Arbitration Forum arbitrator awards Stevie Wonder the rights to the Internet domain name, MINN., (PRWEB) January 25, 2006 — Grammy award-winning musician and entertainer Stevland Morris (known by the stage name Stevie Wonder) successfully defended his trademark in arbitration following the discovery that was being used by another party.Stevland Morris a/k/a Stevie Wonder filed a complaint electronically with the National Arbitration Forum asserting legal rights to the domain name The arbitrator found that the domain name was registered by the Respondent, Lad, on April 27, 2000, and resolved to a web page featuring information about the famed musician as well as links to various competing and non-competing commercial websites.Ruling in Stevie Wonder’s favor, the National Arbitration Forum arbitrator concluded that Wonder had established common law rights in the STEVIE WONDER trademark based on Wonder’s 40+ years of celebrated composing, recording and performing. The arbitrator ruled that was “confusingly similar” to the STEVIE WONDER trademark and that the Respondent registered and used the domain name in bad faith by incorporating the trademark without Wonder’s permission or consent. The arbitrator further ruled that the Respondent, who did not submit a response in the case, lacked legitimate rights to, or interest in, the disputed domain name, and ordered that it be transferred to Wonder.The decision was reached in accordance with the Uniform Domain Name Dispute Resolution Policy (UDRP) of the Internet Corporation for Assigned Names and Numbers (ICANN), a popular alternative to lengthy and expensive trademark lawsuits. The National Arbitration Forum administers more than 1,000 Internet domain dispute resolutions like that of Stevie Wonder each year.A copy of the decision, Stevland Morris a/k/a Stevie Wonder v. Lad, is available for viewing on the National Arbitration Forum website at: the National Arbitration ForumThe National Arbitration Forum is one of the world’s leading providers of alternative dispute resolution solutions, including arbitration and mediation, representing a distinguished panel of over 1,500 attorneys and retired judges in the U.S. and in 29 countries. Founded in 1986, the National Arbitration Forum administers more than 50,000 cases annually. Headquartered in Minneapolis, Minnesota, the National Arbitration Forum also has offices located in New Jersey and Los Angeles. Additional information is available at the National Arbitration Forum’s website at # #

Tips for PR Success

Saturday, January 20th, 2007

When time is of the essence, there is a temptation to conduct haphazard media pitching. By haphazard, I mean grabbing a concept and sending it out to the media as soon as possible. While this approach may generate plenty of opportunities, it is not targeted and is conducted without strategy.

Targeted pitching means that you consistently gain coverage in your clients’ top publications that speak directly to their prospects. Haphazard pitching often creates opportunities in lesser know publications that may not reach out directly to the right audience.

Strategic planning before pitching is invaluable. Who do you want to reach with this pitch? Which publications do you want to pick it up? By pinpointing which publications you want to run your story, you are in a position to offer exclusives and direct all of your energy into a handful of “right on” publications rather than a long list of not so targeted media outlets.

It is also important to make the most of the content you have. If you run with pitches without thinking first, you may blow 3 stories in one pitch, which could have otherwise been separated out and leveraged more effectively.

Smartkit, the Learning StrSmartkit, the Learning Strategies Website, Offers Tips to Help Business Professionals Maintain Mental Acuity During the Dayategies Website, Offers Tips to Help Business Professionals Maintain Mental Acuity During the Day

Thursday, January 18th, 2007 offers healthy advice to business professionals to maintain energy and increase brain power throughout the work day.Boynton Beach, FL — January 18, 2007 — — Smartkit, the leading learning strategies website, offers Business Professionals the tips they need to maintain energy and decrease mental fatigue as the work day wears, led by board certified neurologist, Dr. R.L. Kaplan, explains that the work force does not have to rely on artificial stimulants such as coffee to maintain peak performance levels.Dr. R.L. Kaplan provides the following advice on how to maintain energy and mental acuity in the Smartkit: Student Guidebook:Eating Brain Food — Brain structure and function is markedly affected by what you eat. Neuroscientific studies indicate meals that follow a carbohydrate to protein ration of 1:1 allow for maximal producivity and mental efficiency. Feed your brain vitamins, minerals and phytochemicals and stimulate your brain instead of merely sustaining it. A light meal that starts with a variety of fresh fruit, followed by nuts and seeds coupled with vegetable juice can offer the mental energy and clarity you need to make through a busy and stressful day.Increase the neurochemicals of concentration — During a mid-day break, engage in aerobic exercise by taking the stairs instead of the elevator. Even a short burst of exercise increases brain catecholamine levels which in turn boost ability to concentrate and focus. These are the same brain chemicals that Ritalin-like stimulants work on.Maintain Peak Mental Performance by recharging your brain — The scientific benefits of napping are mounting. Numerous studies have shown a mere 15 minute nap after lunch boosts mental performance, increases physiological and subjective alertness, and improves mood — regardless of how much sleep you had the night before.”Mental fatigue is common among almost all workers and across all job types,” said Dr. R.L. Kaplan. “The important thing to remember is that the easiest tweaks of your daily routine can provide huge benefits in mental sharpness and overall energy.”Learn more about improving mental acuity by reading the hundreds of tips on the Smartkit website.About SmartkitSmartKit is an eBook written by Board Certified neurologist Dr. R.L. Kaplan. The SmartKit: Student Guidebook provides learning strategies for students of all ages.The SmartKit website and its contents are owned and published by Synaptic Blue,

Obtain Company-Wide Support for PR

Saturday, January 13th, 2007

You cannot underestimate the importance of having company-wide support for any public relations program. Without the buy-in from the team members that live and breathe your client’s industry, you are going to find it difficult to be successful.

Here’s why.
It is the team members that interact with customers that have the best idea of what their prospects want. They know the pains and issues that customers face and how they want your client to address these issues. This is your content right here. These are the people that you rely on to tell you what’s going on in the industry and to provide valuable nuggets that you can convert into compelling media pitches.

Why is it difficult to gain buy-in?
Oftentimes, it is all to do with company communication. If employees do not understand why the company is implementing a PR program and what the end objective is, they will find it very difficult to support and contribute to the program. It is therefore important to communicate to the entire team at the start why you’re pursuing a PR program and how it supports your corporate strategy. Outline the end objective and how success will be measured; describe the tactics that will be deployed in support of the strategy and how the ultimate objective will be achieved.

Lawyers Associated Worldwide and FORUM Dispute Management Form Strategic Alliance

Thursday, January 11th, 2007

Purpose of new alliance is to reduce the cost and time delays of international business litigation. Minneapolis (PRWeb) January 11, 2007 — FORUM Dispute Management, an affiliate of the prominent alternative dispute resolution provider, National Arbitration Forum, and Lawyers Associated Worldwide (LAW), an international association of independent law firms have signed a memorandum of understanding to work together on an international level.”The FORUM and the LAW group have the same burgeoning interest in providing fair and affordable civil justice throughout the world; our new relationship will help achieve that vital goal,” said Roger Haydock, National Arbitration Forum’s Director of Education. “In our relationship with LAW, we will work to create opportunities for ways to resolve international legal problems that maintain business relationships, by resolving disputes fairly and quickly.”The two organizations came together as a result of the efforts of the National Arbitration Forum’s Haydock and Chief Operating Officer Michael Kelly and three LAW members: Jason Lim Chen Thor, a partner in the Singapore-based firm of Michael Khoo and Partners; Seymour Mansfield, a partner at Mansfield, Tanick & Cohen PA, in Minneapolis, Minnesota; and LAW chairman, Christopher McCracken, a partner at Ulmer & Berne LLP, in Cleveland, Ohio.Alternative dispute resolution (ADR) sessions are typically viewed as swift and affordable. Worldwide, ADR offers businesses and individuals a method of dispute resolution that minimizes the risks, delays and costs associated with litigating in foreign countries’ local judicial systems.Singapore LAW member, Chen Thor, noted that utilizing international ADR “will often avoid complex problems related to the enforceability of court decrees and the exercise of jurisdiction over business parties from different countries, which is a vexing and ubiquitous issue in international business disputes.”This professional alliance will expand the FORUM’s panel of worldwide, independent neutrals by adding qualified, experienced LAW members to serve as arbitrators, mediators, special masters and other ADR neutrals in resolving disputes for parties. Currently, LAW has 87 member firms in 47 countries, and the FORUM has over 1,500 arbitrators and mediators located throughout the 50 United States, U.S. territories and 35 foreign countries.”This strategic alliance between the FORUM and LAW helps create a vital part of the infrastructure essential to success of international business,” Minneapolis LAW member, Seymour Mansfield, added. “Our alliance will provide the resources and expertise for resolving disputes internationally without costly and time consuming litigation.”For more information about Lawyers Associated Worldwide, please contact Nancy Eiler in Cleveland, Ohio, USA at +1.440.527.0218 or more information about the National Arbitration Forum or Forum Dispute Management, please contact Christina Doucet in Minneapolis, Minnesota, USA at +1.952.516.6486 or FORUM Dispute ManagementFORUM Dispute management is an affiliate of the National Arbitration Forum (FORUM), one of the world’s leading providers of alternative dispute resolution services. Committed to the integrity of the legal process, FORUM Dispute Management and the National Arbitration Forum share and maintain a distinguished panel of over 1,500 attorneys and retired judges who are located throughout the U.S. and in 35 countries around the world. By administering dispute resolution solutions that save time and money, the National Arbitration Forum and FORUM Dispute Management provide an efficient and effective service for all legal parties. The National Arbitration Forum and FORUM Dispute Management are headquartered in Minneapolis, Minnesota, with offices in New Jersey and Southern California. For more information visit the National Arbitration Forum’s website at Lawyers Associated WorldwideLawyers Associated Worldwide is an association of more than 87 independent law firms located in over 110 major commercial centers throughout the world, spanning six continents. Membership in LAW allows member firms to service the legal needs of clients who are expanding their operations and relationships into new domestic and foreign markets because of the increasing globalization of the business world. LAW’s practice group areas worldwide cover aboriginal law to zoning, planning to intellectual property, land use to mergers and acquisitions.© Copyright 2007 Lawyers Associated WorldwideLAWYERS ASSOCIATED WORLDWIDE and the design in which it appears are marks or registered marks (for services or collective membership) in the United States, Canada, the United Kingdom and other countries.###

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