Media Relations Blog
Dedicated to the world of media, public relations and marketing from TopRank Marketing.

Archive for February, 2006

Package Testing Lab, DDL, Hosts Series of Webinars on ISO 11607 Revisions – DDL Helps Packaging Pro’s Comply with New Requirements

Monday, February 27th, 2006

Minneapolis, MN, February 27, 2006 – DDL, a leading package, product and material testing laboratory, is hosting a series of free webinars on how upcoming revisions to the ISO 11607 standard will impact packaging professionals. ISO 11607 is the foremost guidance document for validating packaging for terminally sterilized medical devices. The proposed revisions will mean a change in compliance requirements for package testing and validation.“DDL wants packaging professionals to be aware of the upcoming changes to the ISO 11607 standard,” said Patrick Nolan, COO of DDL. “Understanding the imminent revisions could mean the difference between pass and fail when it comes to package validation.”The first webinar, “ISO 11607 Revisions,” presented by Patrick Nolan, COO of DDL Inc, will cover the following:- Background on the ISO 11607 standard- Overview of the proposed revisions- How the revisions will affect requirements foro Quality Systemso Sampling Planso Documentationo Sterilizationo Labelingo Storage & Transporto Test Methods- Details and implications of revisions to Clause 6.“Clause 6 of the ISO 11607 standard will encounter the biggest changes,” said Nolan. “Clause 6 is particularly important to packaging professionals because it provides the provisions for determining a package’s ability to deliver the enclosed medical device to its final destination without incurring defect.”The first ISO 11607 Revisions Webinar will air on four different dates:• Thursday, March 9, 2006 at 1 pm EST• Friday, March 10, 2006 at 2 pm EST• Wednesday, March 15, 2006 at 12 pm EST• Thursday, March 16, 2006 at 11 am ESTRegister for the ISO 11607 Revisions Webinar at About DDL DDL offers expert package testing, product testing and material testing services including shock testing, vibration testing, tensile testing, leak testing and validation. DDL package testing clients find value through its growing suite of PackServices: PackAdvice, a zero-cost package testing consulting service, and PackReview, a DDL approved certification to demonstrate compliance with ISO 11607 (clause 7). DDL Testing Services maintains full service testing labs in Minnesota and California.

Is Technology Hindering Progress?

Sunday, February 26th, 2006

I read an interesting article the other day that suggested that workers today are accomplishing far less than a decade ago.

The culprit? Technology.
While technology is supposed to make everything easier and quicker, it also poses its own distractions.

How many of us have wasted an hour or so trying to get our computers to do what we want them to do? Perhaps the Internet is not working probably, perhaps you’re not receiving emails….. There may not be a logical reason for why any of these problems are occurring, but still, the time is wasted playing around with these machines that are supposed to make our working lives easier.

Technology has made information so much more accessible, which in turn means that we are more likely to spend our days multi-tasking. Every time an email comes in, ping, our attention is distracted from the task at hand. We read the email but then, guess what, there is another task emanating from the email and we find ourselves moving further and further away from the project on which we were originally working.

The result?
We spend many hours chipping away at various different items on our task list but never achieve that feeling of truly accomplishing something.

How to Get Picked Up By Google

Friday, February 24th, 2006

The question of traditional PR versus blogging continues to be a hot topic of discussion. Steve Broback compares the impact of press releases and blogging in a recent post entitled “Traditional PR vs Blogs: Google Makes it Clear Which it Prefers.

As I’ve said before, it is really important to leverage the Internet for effective PR. The Internet has provided us with a way to gain so much reach that we cannot ignore the opportunities that it presents.

Google indeed seems to be expressing a preference towards blogging and maybe we have to re-address the effectiveness of traditional press release distribution.

I have been promoting blog marketing among my clients and with one client, in particular, I have found that blogging has played a key role in raising search engine rankings and generating leads.

The blog compared to the press release shows the impact that free, open thought has over carefuly crafted, canned statements. It also shows that people are looking for credibility and supporting evidence, somthing that blogging offers but press releases cannot. Blogs are open discussions; press releases are closed statements.

How to Prepare for a Media Interview

Thursday, February 16th, 2006

You wouldn’t dream of turning up to a job interview without conducting research into the company and taking some time to mentally prepare yourself. So, why unleash yourself on the media without performing the same due dilligence?

If you say the wrong thing in a job interview, you sabotage your chances of getting the job but at least your embarrasment is confined to the interview room.

If you say the wrong thing in a media interview, not only do you risk sabotaging your company’s reputation and your own credibility, but you also have to face ongoing media coverage and archives that never go away.

Here are a few tips on how to prepare yourself for a media interview:

Understand the publication

  • What topics does it cover?
  • Are there any regular columns or sections that would be a fit for your company?
  • Who is the target audience?

Understand the journalist

  • What kind of articles does the journalist usually write?
  • What is his/her writing style?
  • Has she written about your company/topic in the past?

Develop a key message point

  • What is your key talking point for the interview?

Watermark Learning Takes Project Management to a Global Level – Presents Key Project Management Techniques in Bangkok

Thursday, February 16th, 2006

Minneapolis, MN, February 16, 2006 –- – Watermark Learning, a leader in Project Management and Business Analysis skill development, has been selected to speak about project management techniques at the PMI Global Congress Asia Pacific conference, February 29 – March 2, 2006, in Bangkok, Thailand.Watermark Learning Principals, Elizabeth Larson and Richard Larson, will co-present “It’s Not Like Selling Pots or Pans…or is it?” to an audience of project managers from organizations all around the World. Their presentation outlines how to use industry standard sales techniques to sell Project Management within an organization.“The need for effective Project Management within an organization is imperative to improve productivity and effectiveness,” said Elizabeth Larson, Watermark Learning Principal & CEO. “However, we find that project management is often overlooked and it therefore becomes necessary to sell the project management concept to upper management.”Watermark Learning is recognized globally as a thought-leader in business analysis and project management, and is a founding member of the International Institute of Business Analysis (IIBA) as well as a Project Management Institute® (PMI) Global Registered Education Provider.Elizabeth Larson and Richard Larson have over 30 years of experience in the project management industry and have presented to nearly 10,000 people on 3 different continents.“We are excited to be involved in project management at a global level,” said Richard Larson. “It is an honor to be invited to speak about project management to a multi-cultural audience of project managers.”MPM03 : It’s not Like Selling Pots and Pans — or is it?Monday, 27 February14.45–16.00PMI Global Congress Asia PacificBangkok, ThailandTo register for Watermark Learning’s project management session in Bangkok, visit About Watermark LearningWatermark Learning offers a comprehensive and flexible curriculum to help improve your organization’s skills in the areas of Business Analysis, Project Management and Facilitation Skills. We offer Masters Certificate Programs through Auburn University in Business Analysis and Project Management. Visit Watermark Learning’s web site at for more information.

Minco Wins Readers’ Choice Award for RTDs – Claims Top Position as Process Industry Supplier of Temperature Sensors

Thursday, February 16th, 2006

Minneapolis, MN, February 16, 2006 – Minco, a designer and manufacturer of critical components for critical applications, was among the top companies honored for best technologies for RTDs (resistance temperature detectors) in CONTROL Magazine’s 14th Annual Readers’ Choice Awards.Minco received 6% of the votes in the best RTD supplier category to rank among the biggest names in the process industry in CONTROL Magazine’s annual unaided reader survey.“We are honored to accept this award,” said Tony Peet, Minco Vice President, “especially since it’s voted on by process industry professionals that actually use these products.”Minco RTDs are widely used throughout the process industry, building automation and HVAC, and military and aerospace applications. Minco’s diverse line of RTD packages, ranging from standard probes and assemblies, to flexible Thermal-Ribbons and Thermal-Tabs, to miniature embedment and stator sensors, are manufactured to deliver precision accuracy and reliability in a variety of harsh environments.“We always strive to manufacture industry-leading, reliable RTDs that can be used in a multitude of applications,” said Marty Knutson, Minco Marketing Manager, Sensors and Instruments Division. “We’re very excited to learn that professionals in the process industry think likewise”.View the CONTROL Readers Choice Awards article at: MincoMinco designs, manufactures and markets critical components for critical applications. The company is unsurpassed in its ability to integrate and assemble flexible Thermofoil™ Heaters, Flex Circuits, Sensors and Instruments into a single component for greater efficiency. Minco helps companies minimize the risk of product failure by providing highly reliable components and expert design services.

Computech Resources, An IT Consulting Services Firm Is Hosting A Technology Innovation Center Grand Opening – Featuring IBM, IDC Keynote Speakers

Tuesday, February 14th, 2006

Computech Resources, a certified IBM Premier Business Partner opens Technology Innovation Center that allows customers to experience and evaluate technology solutions prior to purchase.DE PERE, WI – Feb. 14, – Computech Resources, a leading IBM Premier Business Partner and IT Consulting Services firm, is hosting a grand opening event to launch their new IBM Business Partner Innovation Center on February 22, 2006 in De Pere, Wisconsin.The Grand Opening will feature Keynote Speeches from Robert E Vik – IBM. Mr. Vik is Program Director of the On Demand Sales Office. He is responsible for bringing IBM resources such as – research, technology, consulting, hardware, software, financing and sales – together to help IBM customers gain a competitive advantage.Jean S. Bozman – Vice President, Global Enterprise Server Solutions, IDC will also speak. Ms. Bozman has spent many years covering operating and server operating systems including Unix, Microsoft Windows NT Server, Novell NetWare and Linux. Prior to IDC, Ms. Bozman held positions at ComputerWorld, Information Week and News Day, a Pulitzer-Prize winning daily newspaper in New York.Break Out Sessions at the event will consist of highly interactive discussions about:-Intel® Server Virtualization with VMware®-Storage Virtualization with IBM SVC-IBM BladeCenter™-Portal TechnologyTours of the Computech Resources Technology Innovation Center will enable clients to touch, feel and experience the technology solutions that will support initiatives such as CRM, Server Consolidation and Virtualization, Storage Virtualization and Business Continuance prior to moving forward with the investment.“Allowing our customers the opportunity to experience and evaluate our technology solutions prior to purchase is essential to delivering our mission which is to provide enterprise solutions that reduce costs, increase revenues and minimize business risks,” said Mike Martin, Director of eServer Sales of Computech Resources.Computech offers the following services in order to help customers before, during and after an investment in technology solutions:-Technology Briefings-Demonstrations and Test Drives-Design Consultation-Proof of Concept-Implementation Assistance-Training-Customized WorkshopsJoin Computech Resources at the Grand Opening of their Technology Innovation Center.When: Wednesday, February 22, 20061 p.m. to 6 p.m.Where: Computech Resources, Inc.1375 West Main AvenueDe Pere, WI 54115 (located in the Ashwaubenon Business Centre)RSVP: Visit: www.computechresources.comEmail: npeters@compures.comCall: 877-500-3330About Computech Resources, Inc. Computech Resources, an IBM Premier Business Partner, is dedicated to providing high quality consulting services. With more than 70 professionals, they deliver enterprise solutions and services that reduce costs, increase revenues, and minimize business risk. By understanding customer’s needs, they can implement information technology strategies that align with business goals. Headquartered in Green Bay, Wisconsin, Computech extends its services with branch offices located in Milwaukee, Wisconsin, Minneapolis, Minnesota and Chicago, Illinois. You can find out more about Computech Resources on their website at

Link Bait

Thursday, February 9th, 2006

For a long time, the SEO world has been talking about the importance of active link building to build site authority and, hence, increase ranking in the search engines.

Link Bait is a new term, coined by link builders, to describe the creative ways in which they are gaining inbound links.

What does this mean for PR?
In addition to building site authority and increasing search engine ranking, link bait also has a lot in common with viral public relations campaigns.

Before the name “link bait” was ever invented, the concept was being used. Remember Burger King’s Subservient Chicken? Burger King was very successful in promoting their new chicken sandwich via the subservient chicken gimmick, which has become a widely used example of viral marketing. How many times did someone write about the subservient chicken and then include a link back to the website?

The connection between viral marketing and link bait only stands to strengthen my assertation that public relations practices must be taken online. Further than simply evolving with the times, I believe that online communications is the secret to better public relations.

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