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Archive for December, 2005

Merry Christmas!

Thursday, December 22nd, 2005

Merry Christmas and Happy Holidays to all of my blog visitors!

Happy blogging in 2006!

Be Selective With Phone Pitching

Thursday, December 22nd, 2005

Everyone knows that journalists hate follow up calls. Not only that, it is extremely time consuming for PR specialists to mechanically work their way through a media list, calling every single contact on their list. Since time management is key in successfully managing several PR accounts at once, there isn’t the time to conduct this kind of phone pitching for every single pitch that is distributed.

I perform my phone pitching in the following way. Instead of calling every single contact on my list, I set myself goals.

– What are the top publications in which I want to get my client coverage?
– Where is the greatest fit between story and publication?
– Which of my media relationships can I leverage to maximize chances of media coverage?

I have found that I achieve better success when I spend my time honing my pitch for a target number of publications rather than approaching every publication in the same way.

At the end of the day, a journalist will appreciate a call from a PR professional that has a truly interesting story that fits their beat and their publication.

Viral Marketing – Gem Sweaters

Wednesday, December 21st, 2005

Every once in a while, somebody comes up with a creative form of marketing that really appeals to the sillier side of us.

Before, there was Burger King’s Subservient Chicken. The latest piece of viral marketing on the block is the Gem Sweater advert from Space 150.

For all of you that have already been dragged along to a Christmas Sweater party, you’ll be disappointed that you didn’t discover Gem Sweaters beforehand!

This is a hillarious advert that is going to get a lot of hits…… not sure that it will impact sales though…… except for those looking for an outfit for one of the afore-mentioned parties.

Magnum Technologies Integrates With Microsoft Operations Manager To Provide Users Enterprise Wide Service Level Management

Wednesday, December 21st, 2005

Magnum’s ADVANTAGE Business Service Management Software reads Microsoft Operations Manager (MOM) technology events, determines the level of impact to end-users and ultimately the business in context with the entire enterprise.

MINNEAPOLIS, Dec. 22, 2005 http://www.magnum-tech.com – Magnum Technologies, the leading provider of IT Business Service Management software, announced today the powerful integration capabilities of its ADVANTAGE software with Microsoft Operations Manager (MOM).

Since most MOM installations are part of a larger heterogeneous IT installation, the integration between MOM and ADVANTAGE will provide MOM users, as part of a fully integrated Service Level Management solution, the ability to manage the overall health of the entire IT organization and how the business is being impacted.

While MOM will log IT events – such as rebooted servers and database performance issues – ADVANTAGE will decipher what these events mean to the business. ADVANTAGE provides Business Impact Correlation to the IT personnel leveraging MOM’s event data, such as raised CPU levels, high memory utilization, or authentication violations on an Exchange server.

Minco Educates Engineers, Customers&Prospects Via New Flexible Heaters&Non-invasive Sensors Design Kits

Monday, December 19th, 2005

Minneapolis, MN, December 19, 2005 — Minco, a designer and manufacturer of critical components for critical applications, today launched two design kits, one for Flexible Heaters and one for Non-invasive Sensors, to meet a growing need from engineers to “self educate” early in the product development process.

Minco created the design kits to act as an instructional tutorial to provide engineers with a structured way to experiment, prototype and learn about Minco’s technology and benefits.

“Minco is focused on providing design engineers with solutions, not just products. These kits act as a first step for design engineers to test Minco heaters and sensors and ultimately find a solution to their application or problem,” said Brian Williams, Heaters Division Marketing Manager, Minco.

The Flexible Heaters Prototype Design Kit includes 12 flexible heaters of various shapes and sizes in polyimide and silicone rubber insulation. The heater kit also comes with a 100 ohm platinum RTD (resistance temperature detector) sensor and PSA and Silicone RTV adhesive. Just as valuable is the Design Guide Booklet that features a start-up guide, many pages of technical specifications and applications ideas, and whitepapers for education and prototyping techniques.

Minco Educates Engineers, Customers&Prospects Via New Flexible Heaters&Non-invasive Sensors Design Kits

Monday, December 19th, 2005

Minneapolis, MN, December 19, 2005 — Minco, a designer and manufacturer of critical components for critical applications, today launched two design kits, one for Flexible Heaters and one for Non-invasive Sensors, to meet a growing need from engineers to “self educate” early in the product development process.

Minco created the design kits to act as an instructional tutorial to provide engineers with a structured way to experiment, prototype and learn about Minco’s technology and benefits.

“Minco is focused on providing design engineers with solutions, not just products. These kits act as a first step for design engineers to test Minco heaters and sensors and ultimately find a solution to their application or problem,” said Brian Williams, Heaters Division Marketing Manager, Minco.

The Flexible Heaters Prototype Design Kit includes 12 flexible heaters of various shapes and sizes in polyimide and silicone rubber insulation. The heater kit also comes with a 100 ohm platinum RTD (resistance temperature detector) sensor and PSA and Silicone RTV adhesive. Just as valuable is the Design Guide Booklet that features a start-up guide, many pages of technical specifications and applications ideas, and whitepapers for education and prototyping techniques.

Strategic Pitching

Friday, December 16th, 2005

Email pitching can be very time consuming and ineffective unless you know the target audience and layout of each publication on your list.

Make sure that you also have the correct contact for those publications. Research the reporters and choose a contact that covers the topic you will be pitching. Continually refine your media list when you encounter appropriate or particularly responsive contacts and update on a regular basis to make sure that the publication’s contact details are still current.

Look at the types of articles, sections and features that each publication includes in every issue and if possible, pitch your story idea with a particular section in mind.

Structure your pitch in the format that the journalist uses for that particular column or section. Writing a pitch in this way pulls the pieces together for the journalist and, thus, enhances your chances of coverage.

Lastly, writing a pitch for a particular reporter or section streamlines the phone pitch, which will be the topic of my next post.

Standing Out In A Crowd

Thursday, December 15th, 2005

Public Relations practices are being forced to evolve with technology. The invention of email means that communications between PR pros and journalists have become easier and quicker, but also more prolific.

Understandably, journalists are annoyed when they are spammed with pitches that are a) not relevant to their beat and b) not even relevant to their publication.

In this day and age when journalists’ inboxes are filled with both irrelevant and relevant pitches, how can you ensure that your message escapes immediate deletion ?

Over the next few days, I will be posting key factors to consider so that your pitch resonates with the media.

#1 – The Subject Line

Email is now the PR professional’s number 1 channel for pitching. This means that pitching must be very focused and strategic to increase your message’s chances of survival.

The subject line is the first touch point between the journalist and your pitch. If the subject line is not attention-grabbing and engaging, then your pitch is only one click away from the trash can.

Capital Markets Services Expert – Simon Acheson – Reveals Latest Acquisition Strategies at Land Development Breakthroughs Conference

Tuesday, December 13th, 2005

Washington, D.C., December 13, 2005www.pacificsecuritycapital.com – Pacific Security Capital (“PSC”), a leading commercial real estate investment bank proving structured finance, investment sales, advisory, development and capital markets services, announced today that Director, Simon Acheson, will be making a presentation entitled “From Acquisition to Implementation” at the Land Development Breakthroughs Conference in Washington D.C., December 13 – 15, 2005.

Acheson will engage in a discussion on the latest techniques and strategies surrounding the acquisition and financing of land.

“Pacific Security Capital is committed to offering its clients access to best practices in capital markets, advisory services, investment sales and development services,” said Acheson. “In order to fulfill this commitment, we assist our clients in the review, analysis and financial engineering of every phase of the development lifecycle.”

Acheson will share his thoughts on land development capitalization, acquisition strategies as well as the following topics at his session at the Land Development Breakthroughs Conference.

•     Minimum benchmarks for land development success
•     What investors are looking for in projects
•     Why differentiation is important in project packaging
•     How to differentiate your projects from the others vying for capital
•     Pros and cons of various deal structures
•     Types of capital
•     The importance of focusing on a niche
•     Successful team building strategies
•     Relationship-building strategies

National Arbitration Forum Issues Decision on Will Smith’s Web Address

Friday, December 9th, 2005

A National Arbitration Forum arbitrator rules in favor of musician and movie star Will Smith regarding the Internet domain name willsmith.tv. Minneapolis, MN (PRWEB) December 9, 2005 — The National Arbitration Forum announced today that a ruling has been issued in favor of celebrity Will Smith regarding the rights to willsmith.tv (Claim Number FA0510000587480).Willard C. Smith II, represented by Allen B. Grodsky, filed a complaint electronically with the National Arbitration Forum on October 26, 2005, asserting legal rights to the domain name willsmith.tv. The address was registered by the Respondent, “Barney Rubble,” of Vancouver, British Columbia, on November 3, 2004. The panel found that the domain was being used to advertise products and services completely unrelated to Smith, including materials used in the cultivation of marijuana.Ruling in Smith’s favor, a National Arbitration Forum arbitrator concluded that willsmith.tv was “confusingly similar” to the WILL SMITH mark, which Smith registered with the United States Patent and Trademark Office in February 2002. The arbitrator also found that the Respondent did not have legitimate rights to, or interest in, the disputed Web address, and was using the address in bad faith for his own commercial gain. Further reinforcing the bad faith finding was the fact that the Respondent had attempted to sell Smith the rights to the domain name.The National Arbitration Forum administers more than 1,000 Internet domain disputes similar to that of the Will Smith dispute each year under the Uniform Domain Name Dispute Resolution Policy (UDRP) of the Internet Corporation for Assigned Names and Numbers (ICANN). The domain name dispute process is a popular alternative to lengthy and expensive trademark lawsuits.A copy of the decision, Willard C. Smith, II v Barney Rubble, is available for viewing on the National Arbitration Forum website at: http://www.arb-forum.com/domains/decisions/587480.htm.About the National Arbitration ForumThe National Arbitration Forum is one of the world’s leading providers of alternative dispute resolution solutions, including arbitration and mediation, representing a distinguished panel of over 1,500 attorneys and retired judges in the U.S. and in 29 countries. Founded in 1986, the National Arbitration Forum administers more than 50,000 cases annually. Headquartered in Minneapolis, Minnesota, the National Arbitration Forum also has offices located in New Jersey and Los Angeles. Additional information is available at the National Arbitration Forum’s website at www.arbitration-forum.com.Contact:Kimberly Johnson952.516.6478# # #

 
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