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Archive for October, 2005

The Four "M"s of Marketing

Monday, October 31st, 2005

I recently attended the Minnesota Interactive Marketing Association (MIMA) Annual Summit and was given a lot of food for thought.

Of particular interest were the four “M”s of marketing:

1. Motivation
2. Message
3. Media Mix
4. Maximization

These four “M”s outline the exact process that a PR professional should take in the successful execution of a campaign.

It stands to reason, the very first consideration should be “Motivation”. What is the goal? What do you want to achieve from executing this particular campaign? Indeed, with public relations, and marketing in general, becoming more focused on measuring results, there is more need than ever to clearly understand the goal behind each piece of PR.

Once the goal has been ascertained, then it’s time to carefully craft the message. Again, we are not looking for media coverage for coverage’s sake. We are looking to tie PR efforts directly to their impact on generating leads and sales. This is, of course, the no#1 reason for engaging in PR, in the first place. The message, therefore, should be focused on driving purchase probability.

Technology Is Changing Marketing

Friday, October 28th, 2005

With the growth of technology, we have seen a huge increase in the number of media channels that are available to marketers and that are exposed to consumers.

Television advertisements no longer have the same impact on consumers.

The growing dominance of the web has shown us that more people are going online and marketers, therefore, should be changing their marketing tactics and budget appropriately to accommodate this shift in the consumer mindset.

Technology has moved society into an on-demand envrionment, in which the Internet makes content readily available to consumers.

For example, in the past, consumers would see an advert for a product in a particular store on the Television or in a newspaper. Depending on the time of day, their option would be to go to the store to look at the product and possibly buy it, or wait for the store to open.

These days, the time of day does not prevent the consumer from finding out more information. Now, when the consumer sees the advertisment on T.V, in a newspaper or magazine, or online, the advertisement will direct the consumer to a website where they can find out more information. In many cases, not only does the consumer have access to this “on demand” information, but they are also able to make a purchase via the website and have the product delivered to their home, without being restricted by store hours or even having to leave their home.

National Arbitration Forum Issues Decision on Football Great Emmitt Smith’s Web Address

Friday, October 28th, 2005

A National Arbitration Forum arbitrator rules in favor of Emmitt Smith regarding the Internet domain name Minneapolis, MN (PRWEB) October 28, 2005 — The National Arbitration Forum announced today that a ruling has been issued in favor of former Dallas Cowboy and all-time NFL rushing yards leader Emmitt Smith regarding the rights to National Arbitration Forum received an electronic complaint on September 8, 2005 from Emmitt Smith III, represented by John A. Thomas, of Glast, Phillips & Murray, P.C., asserting legal rights to the domain name The address was registered by the Respondent, c/o Whois IDentity Shield, of Vancouver, British Columbia, on May 17, 2001. It redirected Internet users to a commercial website featuring links to third-party businesses unrelated to Emmitt Smith.National Arbitration Forum arbitrator Tyrus R. Atkinson, Jr. ruled in favor of Emmitt Smith. The arbitrator determined that Smith possesses common law rights in his name based on the fame and reputation associated with his NFL career, and that the Web address was “confusingly similar” to Smith’s name. Atkinson also found that the Respondent did not have legitimate rights to, or interest in, the disputed Web address and was using the address in bad faith presumably earning commissions for redirecting Internet traffic to third-party commercial sites.During the course of the proceedings, the Respondent’s registration of the domain name was either deleted or expired, prompting Smith to redeem the domain name under the new Expired Domain Deletion Policy (EDDP) of the Internet Corporation for Assigned Names and Numbers (ICANN). This was the first decision issued by the National Arbitration Forum utilizing the EDDP.The National Arbitration Forum hears thousands of disputes every year that are similar to that of Emmitt Smith. The domain name dispute process is a popular alternative to lengthy and expensive trademark lawsuits.The National Arbitration Forum website provides a copy of the decision, Emmitt J. Smith, III v. EMMITTSMITH.COM c/o Whois IDentity Shield, at: more information about National Arbitration Forum and to access its Alternative Dispute Resolution (ADR) newsletter, visit the National Arbitration ForumThe National Arbitration Forum is one of the world’s leading providers of alternative dispute resolution solutions, including arbitration and mediation, representing a distinguished panel of over 1,500 attorneys and retired judges in the U.S. and in 29 countries. Founded in 1986, the National Arbitration Forum administers more than 50,000 cases annually. Headquartered in Minneapolis, Minnesota, the National Arbitration Forum also has offices located in New Jersey and Los Angeles. The National Arbitration Forum also publishes an alternative dispute resolution (ADR) newsletter and blog ( Additional information is available at the National Arbitration Forum’s website at Johnson952.516.6478# # #

Pacific Security Capital Provides Commercial Real Estate Advisory Services for North Carolina Planned Community Project

Thursday, October 27th, 2005

Beaverton, OR, October 27, 2005 — — Pacific Security Capital (“PSC”), a leading commercial real estate investment bank providing advisory services, investment sales, capital markets and development services, announced today that it has been engaged by an offshore investor to provide commercial real estate advisory services for a planned community.The 1000 acre North Carolina-based planned community will include single family detached housing, a golf course, and both retail and condo-hotel components.“While our client is an experienced sponsor in the European Community, they are less familiar with the intricacies of real estate practices in the United States,” said Theddi Wright Chappell, Managing Director, Global Advisory Services, Pacific Security Capital. “By engaging Pacific Security Capital to provide advisory services we have been able to help them protect their investment.”Pacific Security Capital will advise the investor on how to deal with diverse factors including:• Complex agency requirements• Environmental regulations• Compliance related issues• Local market considerations• Political and geographic risk• Changing capital markets,• Planning and construction requirements• Fluctuating costs and market absorption rates“The financing, developing, constructing and managing of commercial real estate is a fluid, complex and ever-changing process that requires specialized knowledge and skills that are rarely found within most organizations,” said Chappell. “Pacific Security Capital has the experience and expertise to offer advisory services to its clients to minimize their real estate risk and maximize their Return on Investment, Assets, Equity and Operations.”To learn more about commercial real estate advisory services from Pacific Security Capital or its preferred client program, PacificEliteTM, please visit or call 1-800-844-6085.About Pacific Security Capital Pacific Security Capital is a leading commercial real estate investment banking firm providing commercial real estate loans, structured finance, investment sales, development services and advisory services. The combination of direct lending, advisory, intermediary, corporate and professional services, syndication, investment sales and development services consistently allow PSC to rank among the leaders in the industry. PSC is headquartered in Beaverton, Oregon with other offices worldwide. More information about the company can be found at # #

Search Engine Optimization Firm TopRank Presents at MIMA 2005 Summit

Tuesday, October 25th, 2005

Minneapolis, MN, October 25, 2005 – Lee Odden, President of TopRank Online Marketing, a leading search engine optimization firm, will be speaking at the upcoming Minnesota Interactive Marketing Association (MIMA) Summit 2005 at the McNamara Alumni Center, University of Minnesota, on October 26, 2005.Lee Odden, who founded TopRank in 2001, is an expert search engine industry source who has been cited by business publications such as U.S. News and World Report, the Minneapolis Star Tribune and the Business Journal on the topics of organic search engine optimization, online public relations and RSS marketing. He writes regular search engine and blog marketing columns for, and and also publishes daily search marketing industry news at Online Marketing Blog.Odden will be speaking alongside Ward Tongen, Search Marketing Consultant at Findlaw and Scott Ekman, Director of Internet Marketing for Rockler, about the benefits of deploying an SEO program and where the future lies for search engine marketing.“It’s great to see organizations like MIMA provide opportunities for the interactive marketing community to learn more about search marketing,” said Odden. “This panel provides a unique opportunity to hear from 3 individuals with 27 years of combined search marketing experience – a lifetime in Internet marketing years.”TopRank Online Marketing currently implements and manages search engine optimization and marketing programs for over 50 US companies. TopRank is the only Minnesota SEO agency to be included in Marketing Sherpa’s Guide to Search Engine Optimization Firms and is consistently ranked in TopSEOs’ listing leading SEO firms.Join Lee Odden at the Minnesota Interactive Marketing Association (MIMA) Summit 2005.Session Two: The Future of SearchDate: October 26, 2005Time: 11.45 – 12.45Location: McNamara Alumni Center, 200 Oak Street SE, Minneapolis, MN 55455To register for the MIMA Summit 2005, visit TopRank Online Marketing ( Online Marketing is a Minneapolis based search engine marketing firm offering integrated search engine optimization, online public relations and blog marketing services for increased sales and brand visibility online. Clients range from B2B high tech firms to industrial – manufacturing companies to retail consumer goods merchants.Founded in 2001 by veteran online marketer Lee Odden, TopRank is the only Minnesota search engine marketing firm included in Marketing Sherpa’s Guide to Search Engine Optimization Firms. TopRank is a member of the Search Engine Marketing Professionals Organization (, the Search Engine Marketing Council of the Direct Marketing Association (, the Minnesota Interactive Marketing Association (, the Web Analytics Association and has been included as a top search marketing firm by and

Minco and Anoka-Ramsey Community College Receive $399,998 MJSP Grant – Funds Employee Training and Professional Development Programs

Tuesday, October 25th, 2005

Minneapolis, MN, October 25, 2005 — Minco, ( a designer and manufacturer of critical components for critical applications, and Anoka-Ramsey Community College (ARCC) today announced the award of a $399,998 Minnesota Job Skills Partnership (MJSP) grant that will spur the development of training programs for Minco employees and the surrounding community over the next three years, and beyond.“This grant will provide training and professional growth opportunities for Minco employees at every level”, said Jane Stoner, Minco Administrative Services Department Manager. “And Anoka-Ramsey Community College will offer these programs to other businesses in the community, so this is really a win for Minco, the college, and the surrounding communities”.Customized training will be available in Lean Enterprise principals; process operator certifications; manufacturing environment and safety; total productive maintenance; supervisory training; new and emerging regulatory standards; executive leadership training; and more.ARCC will offer training to more than 700 employees at Minco’s worldwide headquarters in Minneapolis, MN, and the programs will specifically focus on enhancing Minco’s position as a “customer-centric” organization. Minco will also be matching the grant dollars by providing training facilities, materials, and employee training time.Minnesota Job Skills Partnership offers technical, financial and job training assistance to thousands of businesses, communities, educational institutions and workers. The Minnesota Job Skills Partnership Board brings businesses with specific education needs together with educational institutions to design customized training programs.“Minco is proud to be supporting Governor Pawlenty’s ‘Drive to Excellence’ plan, which aims to provide faster, more reliable and cost-effective services to Minnesota’s businesses,” said Stoner.About MincoMinco designs, manufactures and markets critical components for critical applications. The company is unsurpassed in its ability to integrate and assemble flexible Thermofoil™ Heaters, Flex Circuits, Sensors and Instruments into a single component for greater efficiency. Minco helps companies minimize the risk of product failure by providing highly reliable components and expert design services. http://www.minco.comAbout Anoka-Ramsey Community CollegeAnoka-Ramsey Community College, with campuses in Coon Rapids and Cambridge, has been a leading provider of higher education and training in the north suburban area of Minneapolis/St. Paul and East Central Minnesota since 1965. Annually, the college serves more than 9,000 learners of all ages as they pursue associate degrees that transfer as the first two years of a bachelor’s degree, or certificate programs that lead immediately to rewarding careers. In 2004, more than 7,300 registrants participated in ARCC Continuing Education and Customized Training Courses. ARCC is a member of the Minnesota State Colleges and Universities System.

Data On Demand Expert, Evolving Solutions, Listed in Business Journal Growth 50 Second Consecutive Year As A Twin Cities Fastest Growing Company

Monday, October 24th, 2005

Minneapolis, MN, October 24, 2005 – Evolving Solutions, a data on demand and storage/server virtualization expert, has been included in the Twin Cities Business Journal Growth 50 for the second year in a row with a 30% growth in revenue since 2004.“Evolving Solutions attributes its success to the expertise and dedication of its employees, who focus on providing solutions that meet and exceed customer business objectives,” said Jaime Gmach, Evolving Solutions. “Also key to Evolving Solutions’ growth are strategic business partnerships with vendors such as IBM and Network Appliance.”Evolving Solutions recently upgraded its IBM TotalStorage Solution Center to an IBM Business Partner Innovation Center (BPIC). The BPIC builds on TotalStorage solutions from IBM and provides a complete scope of IT solutions which include data on demand, lifecycle data management, server virtualization and disaster recovery solutions.In 2004, Evolving Solutions was ranked #38 in the Business Journal Growth 50. One Year later, with a $13 Million revenue increase, Evolving Solutions now ranks #32.View the Business Journal Growth 50 online at Evolving SolutionsEvolving Solutions is an open systems technology integration firm that provides business solutions for Data On Demand, Storage Consolidation, Server Virtualization, Storage Virtualization, Business Continuity and Disaster Recovery. Evolving Solutions is an IBM Premier Business Partner with an IBM Business Partner Innovation Center (BPIC). For more information about Evolving Solutions, call 800-294-4362 or visit their website at

Package Testing Services Lab – DDL – Named Top 50 Fastest Growing Company in Twin Cities

Monday, October 24th, 2005

Minneapolis, MN, October 24, 2005 – DDL, a leading package, product and material testing services laboratory, has been named a Top 50 fastest growing company by the Twin Cities Business Journal.DDL has experienced record company growth over the last 3 years with a 25 percent annual increase in revenue. DDL attributes its rapid growth to its expansion into California and the development of its suite of PackServices.“DDL currently offers two PackServices to package testing clients,” said John Hart, DDL CEO, “PackAdvice, a free package testing consulting service, and PackReview, which is a DDL approved ISO 11607 (clause 7) certificate of completion.”DDL has also expanded its range of service offerings and its equipment inventory. The DDL West facility, located in Costa Mesa, California, recently hired a Hazmat testing expert to expand its package testing services. DDL West is also upgrading its product and materials testing services.“Hazmat testing is just one area that DDL is becoming more involved in,” said Hart. “We have also seen a significant increase in our medical device testing business. DDL is quickly becoming known as a one stop shop for manufacturers’ package, product and materials testing needs.”View DDL’s profile in the Twin Cities Business Journal Growth 50 feature at DDLDDL offers expert package testing, product testing and material testing services including shock testing, vibration testing, tensile testing, leak testing and validation. DDL package testing clients find value through its suite of PackServices, which include zero-cost package testing consultation, PackAdvice, and DDL approved ISO 11607 certification (clause 7), PackReview. DDL Testing Services maintains full service testing labs in Minnesota and California.Contact DDL at or call Scott Levy at 952-941-9226 ext.115

Business Service Management Firm – Magnum Technologies – Recognized by Twin Cities Business Journal for Second Consecutive Year of Record Growth

Monday, October 24th, 2005

Minneapolis, MN, October 24, 2005 – Magnum Technologies, the leading provider of IT Business Service Management and Business Impact Management software, has been named a Twin Cities Business Journal Growth 50 firm for the second consecutive year.“Magnum Technologies’ movement into the Business Service Management market is a large factor of our company’s growth,” said Gregory Crow, CEO, Magnum Technologies. “Business Service Management is emerging as an important solution for organizations that want to maximize the business value of their IT investments.”Magnum Technologies, which ranked #33 in the Business Journal’s 2004 Growth 50, has experienced significant company growth over the past year and forecasts that 2005 revenue will more than double 2004 revenue figures.The September 2005 launch of ADVANTAGE®, Business Service Management software, is enabling the company to continue on its growth trajectory. ADVANTAGE® is a valuable tool for businesses that desire to monitor how applications and IT infrastructure affect key business functions.“This year, Magnum Technologies launched its flagship product, ADVANTAGE®,” said Crow, “which is a Business Service Management software solution that automatically discovers and maps IT Assets and their relationships, which are critical to powering business-essential applications.”Magnum Technologies helps companies such as Buckingham Research Group, the US Army and Starz Entertainment Group analyze how performance and availability of IT resources affect the applications, processes, and services that power their business.For more information on Magnum Technologies’ flagship product, ADVANTAGE, visit the Business Journal Growth 50 at Magnum TechnologiesMagnum Technologies,, develops software solutions that align IT operations with enterprise priorities. Magnum’s suite of automated management solutions includes DIAGNOSEIT®, COORDINATOR™, CAP-TREND® and its flagship product, ADVANTAGE®. Magnum’s software solutions are designed to easily integrate with and enhance the effectiveness of existing management platforms by monitoring and measuring IT performance from a line-of-business perspective. To learn more about Magnum Technologies, visit

Commercial Real Estate Investment Bank – Pacific Security Capital – Engaged As Exclusive Program Manager for $1 Billion Las Vegas Mixed Use Project

Thursday, October 20th, 2005

Beaverton, OR, October 20, 2005 – Pacific Security Capital (“PSC”), a leading commercial real estate investment bank providing capital markets, investment sales, advisory services and development services, announced today that it has been engaged as the exclusive program manager for a mixed use project in Las Vegas with construction costs estimated to be in excess of $1 Billion dollars.Pacific Security Capital will provide turnkey program management services for the project which is expected to consist of retail, gaming and condominium components.“Pacific Security Capital is seeing the demand for its third party development services sky-rocket,” said Mike Myatt, Executive Managing Director. “The size and sophistication of many of the projects we are engaged in require a unique combination of skill sets that very few service providers can offer.”Pacific Security Capital will provide the following turnkey program management services for the Las Vegas project:• Entitlement Consulting• Fee Development• Project Management• Construction Management• Capital Markets Services“When a client is going to take the risk of making such a substantial investment into a commercial real estate project, Pacific Security Capital manages the risks associated with large scale development projects,” said Myatt.To learn more about capital markets, development services, investment sales, or other advisory services from Pacific Security Capital or its preferred client program, PacificEliteTM please visit or call 1-800-844-6085.About Pacific Security Capital Pacific Security Capital is a leading commercial real estate investment banking firm providing commercial real estate loans, structured finance, investment sales, development services and advisory services. The combination of direct lending, advisory, intermediary, corporate and professional services, syndication, investment sales and development services consistently allow PSC to rank among the leaders in the industry. PSC is headquartered in Beaverton, Oregon with other offices worldwide. More information about the company can be found at

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