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Archive for September, 2005

The Storyteller

Tuesday, September 27th, 2005

When I first moved to the U.S. and was filling in my application for a work visa, US Immigration wanted to know why my English Degree was relevant to the field of Public Relations.

Two years later, I am more convinced now than I was then, that possessing an excellent command of the English language and being able to write is essential to being successful in PR.

PR professionals, just like journalists and authors, are storytellers. A writer will look at real life and see a good story. PR professionals do exactly the same.

A novel is made up of many life experiences mixed and twisted together. Similarly, a good pitch will take a piece of news and mix it with current trends and polemical issues to provide an interesting angle.

Why is an English degree relevant to PR?
Isn’t it obvious? Because PR is all about communication and language is the vehicle we use to communicate.

Will Blogging Kill PR?

Friday, September 23rd, 2005

They say that video killed the radiostar and now they are saying that PR is in danger of dying at the hands of bloggers.

Why does PR feel so threatened?

Public Relations, like technology, must also evolve and adapt with the times. Remember the days before email, when press releases were distributed by fax and by mail? The whole PR pitching process was slower then; information could not be distributed as quickly. With the introduction of email, PR specialists became accustomed to having to provide data on demand. The entire profession stepped up the pace and adapted to shorter turn-around.

My point is this: if Public Relations has successfully transitioned through technology changes in the past, blogging will not stand in its way. Bloggers, indeed, will soon be flooded with pitches from PR agencies, who want their clients to appear in blogs!

PR is all about achieving positive brand visibility whether in print, in online publications or even in blogs.

Blogging is not killing PR. Blogs provide another arena in which to publish messaging and enhance brand visibility.

Package Testing Lab DDL Urges Co’s To Contribute to Hurricane Relief Effort – DDL HR Director Shares Personal Hurricane Katrina Experience

Thursday, September 22nd, 2005

Minneapolis, MN, September 22, 2005 http://www.testedandproven.com – DDL Inc, a leading package, product and material testing laboratory, has today issued a nationwide plea for U.S. companies to contribute to the Hurricane Katrina relief efforts.For DDL, Hurricane Katrina could not be closer to home. While most Minnesotans have watched from afar, DDL HR Director & Office Manager, Demetria Echols, felt the tragedy first-hand when her 18 year-old son, a freshman at the University of New Orleans, was caught up in the chaos.“My son, Azriel, had moved himself and all of his belongings into his dorm room only a few days before the hurricane hit,” said Echols. “Fortunately, he was able to evacuate to Oklahoma, but his dorm room and everything he owned was destroyed in the flood.”Azriel, like so many of his fellow New Orleans residents, was lucky to walk away with his life. Having transferred to the University of Wisconsin to continue his degree in Forensics, he is reliant upon America’s support to help him re-build his life.“When Azriel returned home, all he had were the clothes on his back,” said Echols. “It’s true that the hurricane has brought out the worst in some people, but I have also witnessed tremendous kindness.”Echols is amazed by and extremely grateful for the kindness her son has encountered. A family friend is collecting donations in her beauty shop and the University of Wisconsin has even agreed to waiver tuition fees for the first semester.“There are so many Americans out there that need our help,” said Patrick Nolan, DDL, COO. “This is why DDL has contributed to the relief efforts and urges other companies and individuals nationwide to do the same.”So far, package testing expert DDL has raised a total of $3,800, including employee donations and corporate matching contributions for the people affected by Hurricane Katrina.Join DDL and contribute to the hurricane relief efforts today at http://www.stormaid.comAbout DDLDDL offers expert package testing, product testing and material testing services including shock testing, vibration testing, tensile testing, leak testing and validation. DDL package testing clients find value through its zero-cost package testing consulting service, Pack-Advice. DDL Testing Services maintains full service testing labs in Minnesota and California. http://www.testedandproven.com###

Pacific Security Capital Senior Director Reveals Next Big Thing in Apartment Loans&Condo Development

Thursday, September 22nd, 2005

Los Angeles, CA, September 22, 2005 www.pacificsecuritycapital.com – Pacific Security Capital (“PSC”), a leading commercial real estate investment bank and provider of commercial real estate loans, announced today that Senior Director, Steve Otos, will be participating in a panel on Condo Development at the Apartments 2005 conference, September 27, Westin Century Plaza, Los Angeles.Otos will join leading condo industry experts in a discussion on “The Next Best Thing: What’s Driving the Boom in Condo Development & Conversions.”“There has been a great boom in condo activity over the past few years,” said Steve Otos, Senior Director of Pacific Security Capital, “however, many lenders are now concerned about the future stability of the condo market.”Pacific Security Capital believes that these concerns emanate from lenders who have been least active and have less knowledge about the asset class.“The bottom line is that good projects from good sponsors will always receive interest from the capital markets,” said Otos.According to Otos, projects that encompass the following will be successful in finding financing, even with the caution currently being expressed by some in the commercial real estate lending community:• Sponsors with Successful Track Records• Adequate Sponsor Equity Contribution• Fully Entitled Projects• Market Feasibility• Strong Track Record in Marketing• High percentage of pre-salesOtos will share the latest trends in apartment loans/condo financing and his thoughts on key drivers of the condo boom during the panel session at Apartments 2005.Panel: “The Next Big Thing: What’s Driving the Boom in Condo Development & Conversions”Date: Tuesday, September 27, 2005Time: 3.25 pm – 4.15 pmLocation: Westin Century Plaza, Los Angeles, CATo attend Apartments 2005, register online at http://www.realestateoutlook.com/registration2.htmTo learn more about apartment loans from Pacific Security Capital or its preferred borrower program, PacificEliteTM please visit www.PacificSecurityCapital.com or call 1-800-844-6085.About Pacific Security Capital Pacific Security Capital is a leading commercial real estate investment banking firm providing commercial real estate loans, structured finance, investment sales and advisory services. The combination of direct lending, advisory, intermediary, corporate and professional services, syndication, investment sales and development services consistently allow PSC to rank among the leaders in the industry. PSC is headquartered in Beaverton, Oregon with other offices in major markets in North America and Europe. More information about the company can be found at www.PacificSecurityCapital.com

Evolving Solutions Receives Accreditation as an IBM On Demand Business Provider

Thursday, September 22nd, 2005

Minneapolis, MN, September 22, 2005 — Evolving Solutions (http://www.evolvingsol.com), a MN-based data on-demand and storage virtualization expert, today announced its accreditation from IBM as an On Demand business partner.According to IBM, to successfully build an On Demand business, organizations need access to highly skilled professionals to help them establish a vision and transform their business processes and implement change.In order to become accredited as an IBM On Demand business partner, Hamel, MN-based Evolving Solutions has recently certified their employees as On Demand Solution Advisors and Solution Designers.”Our goal for acquiring an IBM On Demand accreditation is to better identify our clients’ IT requirements and help them grow their businesses to reach their corporate objectives,” said Jaime Gmach, Evolving Solutions president. “When we are in synch with our clients’ business objectives, our Solution Advisors and Designers can more effectively map technology to business value.”Evolving Solutions’ Solution Advisors are trained to develop an On Demand strategic vision, translate customer requirements into On Demand business opportunities and manage the customer relationship.Solution Advisors are responsible for:* Identifying customer business problems and requirements* Articulating the IBM value proposition* Orchestrating solution developmentEvolving Solutions’ Solution Designers are certified to translate customer business requirements into feasible On Demand business solutions. They consider security, networking, and existing customer environments when designing secure scalable solutions.Solution Designers are responsible for:* Gathering customer business requirements* Analyzing business processes* Managing the e-business solution design process* Verifying the e-business solution meets customer requirementsCriteria to maintain the IBM On Demand accreditation is strict. Evolving Solutions must maintain:* Advanced or Premier IBM Business Partner status* A minimum number of certified on demand employees* Continuous positive customer referencesAbout Evolving SolutionsProud to have been recently named a CRN Magazine Fast Growth 100 Company, Evolving Solutions is an open systems technology integration firm that provides business solutions for Data On Demand, Storage Consolidation, Server Virtualization, Storage Virtualization, Business Continuity and Disaster Recovery. Evolving Solutions is an IBM Premier Business Partner with an IBM Business Partner Innovation Center (BPIC).For more information about Evolving Solutions, call 800-294-4362 or visit their website at www.evolvingsol.com# # #

The Public Relations Dilemma

Tuesday, September 20th, 2005

Is it ever appropriate to use someone’s personal tragedy to promote a company’s name and brand?

In the wake of Hurricane Katrina, many companies are eager to piggy back off this news item to gain media coverage of their own. Indeed, PR specialists are quick to announce that their company or client has made a generous donation to the hurricane relief efforts.

It is, however, a win-win situation. The Red Cross receives more and more donations and those companies donating, in turn receive media exposure.

Perhaps, then, we cannot even criticize people’s motivations when PR is actually contributing to the relief effort. If the fight for media coverage is encouraging people to donate, at least the outcome can only be positive for those people in desperate need of financial aid.

Magnum Technologies Unveils ADVANTAGE® 2.0 IT Business Service Management Solution

Monday, September 19th, 2005

FOR IMMEDIATE RELEASEMagnum Technologies, Inc.www.magnum-tech.comMedia Contact:Jolina PetticeMisukanis & OddenJPettice@MisukanisOdden.com952.400.0349Magnum Technologies Unveils ADVANTAGE® 2.0 IT Business Service Management Solution New Business Service Discovery™Capability Accelerates DeploymentMagnum Technologies new ADVANTAGE® 2.0 BSD capability provides automated discovery, and administration of an organization’s IT assets while providing multi-level correlation to automate ITIL compliance, SLA’s for the Business and OLA’s for the IT organization. CHICAGO, IL, IT Service Management Forum (itSMF) September 19, 2005 — http://www.magnum-tech.com/advantage.html — Magnum Technologies, the leading provider of IT Business Service Management software that aligns Information Technology (IT) services with business priorities, today announced the availability of its new ADVANTAGE® 2.0 management software.Magnum Technologies’ ADVANTAGE® 2.0 software gives an IT organization the ability to easily identify key IT infrastructure components and services supporting critical enterprise applications and important business functions. This enables enterprises to quantify the impact of IT performance on business operations, and prioritize IT initiatives in order to better support corporate objectives. ADVANTAGE® 2.0 is a platform that can be used to establish and ensure the compliance of Service Level Agreements (SLAs) between IT and the respective lines of business.“Enterprise executives and end-users are demanding greater reliability and accountability from their IT operations,” stated Dennis Drogseth, VP of Enterprise Management Associates (EMA). “Magnum Technologies’ ADVANTAGE® 2.0 should be viewed as a strong contender for SLM and BSM implementations where the application and network infrastructure are important components of overall service performance, and where pragmatic implementations are key. Since most IT environments, especially in larger enterprises, one way or another reflect this condition, these strengths should relate well to a broad segment of the enterprise market.”Magnum’s new ADVANTAGE® 2.0 software represents a powerful platform for IT organizations to build the service level management discipline which is essential to deploying the ITIL (Information Technology Infrastructure Library) framework. ADVANTAGE® 2.0 can also be used as a key data source to feed an organization’s Configuration Management Database (CMDB).By working with our major customers and partners, Magnum Technologies has discovered that many large-scale enterprises lack the ability to identify IT Infrastructure components and services that support key business functions and therefore cannot establish effective service level objectives,” said Tim Hadden, Magnum Technologies Chief Technology Officer. “We have developed ADVANTAGE® 2.0 to give our customers the information and insight they need to not only develop realistic service level objectives, but to measure their compliance from a business perspective.”Two of the major obstacles that have limited large-scale enterprises from adopting the ITIL framework in the past include the arduous task of documenting current IT infrastructure and application configuration, and the difficulty of correlating infrastructure and application performance to corporate priorities.ADVANTAGE® 2.0 overcomes these obstacles by offering the following technological breakthroughs:

Structured Finance Industry Expert Moderates Session at Multi-Housing World 2005

Wednesday, September 14th, 2005

San Diego, CA – September 14, 2005 www.pacificsecuritycapital.com – Pacific Security Capital (“PSC”), a leading commercial real estate investment bank and provider of commercial real estate loans, announced today that Director, Simon Acheson, is moderating a session at the Multi-Housing World Conference, beginning September 12, 2005, at the San Diego Convention Center.The session, entitled “Structured Finance: Strategies for Effectively Bridging the Gap”, brings together key industry experts to offer guidance on how to find the right structured-financing source for your deal and how to structure it at the best terms.“With multi-housing sales prices breaking all sorts of records today, it can be difficult to get all the necessary financing from your senior loan source,” said Acheson. “In order to bridge this gap, more multi-housing borrowers are turning to providers of mezzanine debt and preferred equity.”There is no longer a clear division between debt and equity in the commercial capital markets. Structured Finance allows for the proper blend of debt, equity, synthetic, derivative and hybrid capital in order to resolve particular transactional needs that cannot readily be met by conventional senior financing.“Understanding how to access and maneuver within the commercial capital markets and effectively leveraging the many benefits of structured finance techniques can be the defining difference in optimizing the scalability and efficiency of your commercial real estate venture,” said Acheson.Acheson’s presentation on “Structured Finance” discusses the various benefits of understanding how to engineer the right capital structure.Session: “Structured Finance: Strategies for Effectively Bridging the Gap”Date: Tuesday, September 13, 2005Time: 9 am – 10.15 amLocation: San Diego Convention Center, CATo learn more about Pacific Security Capital’s structured finance offerings or its preferred borrower program, PacificEliteTM please visit www.PacificSecurityCapital.com or call 1-800-844-6085About Pacific Security Capital Pacific Security Capital is a leading commercial real estate investment banking firm providing commercial real estate loans, structured finance, investment sales and advisory services. The combination of direct lending, advisory, intermediary, corporate and professional services, syndication, investment sales and development services consistently allow PSC to rank among the leaders in the industry. PSC is headquartered in Beaverton, Oregon with other offices in major markets in North America and Europe. More information about the company can be found at www.PacificSecurityCapital.com.###

Commercial Real Estate Advisory Services from Pacific Security Capital Includes Valuable Research and Analytics

Friday, September 9th, 2005

Commercial real estate investment bank Pacific Security Capital provides valued commercial real estate advisory services for investors.Beaverton, OR, September 8, 2005http://www.pacificsecuritycapital.com — Pacific Security Capital (“PSC”), a leading commercial real estate investment bank, headquartered in Beaverton, Oregon, provides commercial real estate advisory services, including research and analytics.Mike Myatt, executive managing director with Pacific Security Capital, shares that “Pacific Security Capital’s research and analytics group is highly regarded for its ability to process and analyze a variety of key commercial real estate metrics across all asset classes and geographic markets. Our clients are made up of institutional and corporate client’s as well private owners, developers and sponsors seeking to understand both current market conditions as well as emerging trends.”Pacific Security Capital’s , including research and analytics, has either served to identify new investment or market opportunities or provide third party validation for proof of concept on existing projects for some of the country’s most successful real estate organizations.Pacific Security Capital provides the following full array of macro and micro level research and analytical services:• General Market Research;• Specific Market and/or Asset Class Research;• Investment/Acquisition Analysis;• Project Feasibility Studies;• Fairness Opinions;• IRR & Proforma Validations;• Transaction Modeling and Financial Engineering;• Probalistic and Quantitative Analysis, and;• Regression and Sensitivity Analysis.Commercial real estate advisory services from Pacific Security Capital also provides Market Insight Reports on most asset classes in most markets. The market research group can create custom reports for market or project level feasibility or due diligence purposes upon request.To order any of Pacific Security Capital market reports, to engage in an evaluation of a specific market or project, or to learn more about Pacific Security Capital’s commercial real estate advisory services please visit www.PacificSecurityCapital.com or call 1-800-844-6085.To download a specimen copy of a Market Insight Report please visit – http://www.pacificsecuritycapital.com/brochure-download.cfm About Pacific Security CapitalPacific Security Capital is a leading commercial real estate investment bank providing , commercial real estate advisory services, mezzanine loans, structured finance, investment sales and advisory services. The combination of direct lending, advisory, intermediary, corporate and professional services, syndication and acquisition services consistently allow PSC to rank among the leaders in the industry. PSC is headquartered in Beaverton, Oregon with other offices in major markets in North American and Europe. More information about the company can be found at http://www.PacificSecurityCapital.com.# # #

Watermark Learning Business Requirements Analysis Expert Selected to Present Session at PMI Global Congress North America

Friday, September 9th, 2005

Business requirements analysis expert, Elizabeth Larson, PMP, CEO and Principal of Watermark Learning, has been selected to present a session at the PMI Global Congress North America in Toronto, September 11 – 13, 2005.Toronto, Canada, September 9, 2005http://www.watermarklearning.com – Watermark Learning, a leading provider of business analysis, project management and business requirements analysis skill development training, has announced that Principal, Elizabeth Larson, has been chosen to share her deep knowledge of, and methodologies surrounding business analysis, and present a session at the PMI Global Congress North America in Toronto, September 11 – 13, 2005.Elizabeth Larson, CEO and principal of Watermark Learning, is a well respected industry expert and published author in publications including CIO, Darwin Magazine and ComputerWorld. In addition she is an experienced public speaker, having presented well-honed business analysis methodologies to thousands of participants at events worldwide, including various PMI seminars and conferences.Larson was selected by PMI to present a session on gathering business requirements because of her 25+ years of experience in the project management and business analysis industry and continued involvement with the PMI organization.“Business requirements analysis is one of the most difficult phases in project management,” said Elizabeth Larson, PMP, CEO and Principal of Watermark Learning. “It is also one of the most crucial phases, as the project can be seriously compromised if business requirements are not properly defined by, and gathered from, key stakeholders.”Watermark places great emphasis on bringing business requirements methodologies and processes in to organizations, enabling them to actively implement best practices.Larson’s presentation will focus on the causes of mistrust in the gathering of business requirements and will present best practice business analysis methodologies designed to gain and maintain stakeholder trust.Session: PWP03: Gathering Requirements — Go Away Please!Date: Monday, September 12, 2005Time: 11.15 am – 12.30 pmLocation: Metro Toronto Convention Centre, Toronto, CanadaWatermark Learning will also be holding hourly presentations on Gathering Business Requirements & Building Trust at the Watermark Learning booth #1210 in the exhibition hall. Attendees of the presentation will receive a Professional Development Unit (PDU) credit, which can be used towards achieving professional career development certification through PMI.To register for PMI Global Congress North America in Toronto, visit http://congresses.pmi.org/NorthAmerica2005/Registration/To receive your PDU credit, attend booth #1210 for a session on Gathering Business Requirements & Building Trust.Watermark LearningWatermark Learning is a business analysis and project management skill development company. Watermark Learning offers training and mentoring on Project Management, Business Requirements Analysis, Leadership, and Software Development including . Clients include professionals from Wells Fargo Bank, 3M, GMAC/RFC, Cargill, Inc., Securian (formerly Minnesota Life), ING/Reliastar, MetLife, State of Minnesota, and other Fortune 1000 organizations. Watermark Learning maintains training facilities in both Minnesota and Arizona. For more information, visit http://www.watermarklearning.com or call 800.646.9362.###

 
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