Media Relations Blog
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Archive for July, 2005

Package Testing Lab DDL West Expands Testing Services with Recruitment of Hazmat Testing Expert

Thursday, July 28th, 2005

Costa Mesa, CA, July 28, 2005 – DDL West, a CA-based package, product and material testing laboratory, today announced that it has added Hazmat testing expert, John Koch, as a Project Manager to its quickly growing team.Koch joins the DDL West team with a strong package testing industry background and particular expertise in Hazmat Testing.”I am looking forward to helping DDL West expand its service offerings into Hazmat testing,” said Koch. “With the current saturation of the Californian package testing marketplace, it is really important to develop a competitive advantage.”Koch, who is certified by the Department of Transportation Hazardous Materials, will lead DDL West in the development of a Hazmat testing services department.”Hazmat testing is just one avenue that DDL West plans to pursue in the expansion of its testing services,” said Mike Foster, Package Engineer, DDL West. “Adding John Koch to the DDL West team now puts us in a position to compete with other leading package testing labs in California.”Since opening its DDL West test lab facility in 2003, DDL Inc has consistently proven itself to be a leader in the package testing industry with the ongoing growth of its team of tenured package testing engineers and its ability to penetrate the highly competitive California market.DDL West also recently announced its involvement in the formation and management of a Southern California chapter of the Institute of Packaging Professionals (IoPP).For expert advice on package testing, visit or call Mike Foster at (714) 979-1712 ext. 16.About DDL West:DDL West offers expert package testing, product testing and material testing services including Shock testing, vibration testing, tensile testing, leak testing and validation. DDL package testing clients find value through its zero-cost package testing consulting service, Pack-Advice. For more information, visit or call Mike Foster at (714) 979-1712 ext. 16.# # #

Effective PR From A Grieving Mother

Wednesday, July 27th, 2005

Natalee Holloway’s disappearance in Aruba has received more than its fair share of coverage over the past weeks.

The main reason for the ongoing media coverage of this case can be attributed to the efforts of Natalee’s mother, Beth Holloway-Twitty. She has kept the case alive in the media by offering ongoing interviews to print and broadcast media alike.

Beth’s incessant PR has resulted in huge impact on both media and government. The latest manifestation of her influence is in the FBI’s involvement in the case. Since when has the FBI become involved in the case of a missing girl outside of the US?

Natalee Holloway’s disappearance has indeed become a story of national interest, which just goes to show that the grief of a mother and her desperate need to find her daughter does have the power to move mountains.

Business Analysis and Project Management Industry Expert, Elizabeth Larson, Named Business Journal “2005 Woman to Watch”

Wednesday, July 20th, 2005

Minneapolis, MN, July 21, 2005 — Watermark Learning (, a business analysis and project management skill development company, has today announced that its CEO and Principal, Elizabeth Larson, has been honored by the Twin Cities Business Journal as a “2005 Woman to Watch”.Elizabeth Larson, who is a Peace Corps Veteran turned business professional, has been named one of the Business Journal’s 2005 Women to Watch for her professional achievements in business analysis and project management. Her leadership qualities and drive highlight her as one of the women who has helped shape the business world during her career.“I am thrilled to receive this award,” said Elizabeth Larson, PMP, CEO and Principal of Watermark Learning. “It has been wonderful to see the company grow over the past thirteen years into one of the leading skill development companies in the industry.”Since joining Watermark Learning, Elizabeth Larson, along with her husband and business partner, Richard Larson, has grown the company into a multi-million dollar company. Elizabeth is recognized as a thought leader in the areas of project management and business analysis, a sought after international speaker and published author with articles appearing in leading industry publications such as ComputerWorld and CIO. In 2005, Elizabeth also received the “Outstanding Peer” award, from the Minnesota Chapter of the Project Management Institute (PMI-MN).The “2005 Women to Watch” awards ceremony, which will be held July 21, 2005 at the Minneapolis Hilton Hotel, is intended to honor the Top 25 women in local business and showcase their achievements.The Twin Cities Business Journal will profile the Top 25 Women to Watch in its July 22, 2005 issue.Watermark LearningWatermark Learning is a leading business analysis and project management skill development company. Watermark offers training and mentoring on Project Management, Business Requirements Analysis, Leadership, and Software Development including UML training. Clients include professionals from Wells Fargo Bank, 3M, GMAC/RFC, Cargill, Inc., Securian (formerly Minnesota Life), ING/Reliastar, MetLife, State of Minnesota, and other Fortune 1000 organizations. Watermark Learning maintains training facilities in both Minnesota and Arizona. For more information, visit or call 800.646.9362.# # #

National Arbitration Forum Attorneys to Speak at the Upcoming American Bar Association Annual Meeting

Wednesday, July 20th, 2005

The National Arbitration Forum offers information and perspective on new developments and trends in the Alternative Dispute Resolution (ADR) field. Minneapolis, MN (PRWEB) July 20, 2005 — National Arbitration Forum (NAF) staff attorneys will speak at the American Bar Association’s (ABA) Annual Meeting in Chicago, August 4-9th. They will provide attendees with information about arbitration and mediation and offer an administrator’s perspective on how ADR can help solve disputes in a cost-effective and timely manner.”NAF is pleased to be participating in ABA’s Annual Meeting,” said Curtis Brown, general counsel at the National Arbitration Forum. “Arbitration, mediation and other forms of ADR continue to grow as valuable ways to settle a variety of disputes. The ADR panels at ABA Annual are excellent ways for attendees to learn how to best resolve legal disputes without incurring the high costs of lawsuits.”Healthcare ADR: The Tidal Wave Arrives PanelNational Arbitration Forum Director of Healthcare and Insurance ADR Services Keith Maurer will lead a panel entitled “Healthcare ADR: The Tidal Wave Arrives” on August 7 from 1:30 –4:00 p.m at the Drake Hotel. Maurer will serve as moderator and present information on how parties with healthcare disputes can best resolve disputes efficiently and cost-effectively, outside of the courtroom.Other panelists include:

Watermark Learning and Auburn University Offer Business Analysis and Project Management Masters Certificate Programs

Monday, July 18th, 2005

MINNEAPOLIS, MN, July 18, 2005 — Watermark Learning, a leading provider of business analysis, project management and business requirements analysis training, in association with Auburn University, today announced their joint offering of Business Analysis and Project Management Masters Certificate Programs to business professionals.Individuals who desire to enhance their management and business analysis skills will receive Continuing Education Credits (CEU’s) from Auburn University, one of the leading Business and Engineering schools in the country.”There is a growing need by companies to go beyond offering intermittent skill training to their employees,” said Richard Larson, PMP and Principal of Watermark Learning. “They are looking to have their employees participate in a structured certification program that offers them the opportunity to not only gain the best practices for their business but know their employees are fully trained and competent in their field of expertise.””Auburn University continues to build its highly acclaimed certification programs around the needs of business professionals. Watermark Learning adds to that high standard by offering their effective hands-on training classes that continue to get some of the highest accolades in business analysis and project management skill development,” said Dr. George Blanks, Director Business and Engineering Continuing Education Auburn University. “Auburn University is proud of its association with Watermark Learning and we anticipate a long and prosperous relationship.”The Masters Certificate program, from Watermark Learning and Auburn University, is of benefit to businesses and also of value to employees as it offers continuing education credits (CEU’s), and Professional Development Units (PDU’s) from the Project Management Institute. Business students, who are awarded PDU’s as part of completing a Masters Certificate program, can also leverage their PDU’s to maintain PMI® PMP® certification.Learn more information about the Watermark Learning Master Certificates online or call 800.646.9362.Business Analysis Masters Certificate Project Management Masters CertificateWatermark LearningWatermark Learning is a leading business analysis and project management skill development company. Watermark offers training and mentoring on Project Management, Business Requirements Analysis, Leadership, and Software Development including UML training. Clients include professionals from Wells Fargo Bank, 3M, GMAC/RFC, Cargill, Inc., Securian (formerly Minnesota Life), ING/Reliastar, MetLife, State of Minnesota, and other Fortune 1000 organizations. Watermark Learning maintains training facilities in both Minnesota and Arizona. For more information, visit or call 800.646.9362.###

Minnesota Mortgage Broker, Allen Mortgage&Real Estate Group, Home Buying Seminars Recognized by Non-Profit “Lenders Who Care”

Thursday, July 14th, 2005

St. Paul, MN, July 14, 2005 – The Allen Mortgage & Real Estate Group, a leading Minnesota Mortgage Broker has been recognized by Lenders Who Care, a non-profit national network of residential mortgage lending professionals, for its commitment to educating first time home buyers as demonstrated through its series of educational home buying seminars and Webinars.Lenders Who Care provides a directory of certified lenders, who have been screened and approved in terms of their experience levels in the residential mortgage lending business, degree of education with regard to affordable lending products, and commitment to an agreed upon Standard of Conduct.”Lenders Who Care specifically selects its members for their ability to educate and train consumers about the affordable housing loan programs available in their state,” said Cindy Allen, principal, Allen Mortgage & Real Estate Group. “We pride ourselves in being viewed not only as a mortgage lending company, but moreover as a first time home buying educationalresource.”The Allen Mortgage & Real Estate Group, who joined Lenders Who Care when the organization was founded in July 2004, offers monthly home buying seminar boot camps, and is readying its launch for a series of online educational Webinars, designed to provide comprehensive home buying tips and building information for first time and new homebuyers.”We are proud to include the Allen Mortgage & Real Estate group within the Lenders Who Care alliance,” said Julie Miller, President. “This group clearly demonstrates its belief in education first for first time home buyers and new home construction builders.”Register here for any of the following Allen Mortgage & Real Estate Group First Time Homebuyer or New Home Construction Boot Camp seminars and Webinars: @ 6:00PMWebinarNew Home Construction MINI BOOT CAMP07/19/2005 @ 7:00PM1st Time Homebuyer’s BOOT CAMP -BloomingtonAUGUST08/24/2005 @ 7:00PM1st Time Homebuyer’s BOOT CAMP -Brooklyn Park08/25/2005 @ 7:00PMNew Home Construction BOOT CAMPEden PrairieSEPTEMBER09/22/2005 @ 7:00PM1st Time Homebuyer’s BOOT CAMPWoodbury09/21/2005 @ 7:00PMNew Home Construction BOOT CAMPLakevilleAbout The Allen Mortgage and Real Estate GroupThe Allen Mortgage and Real Estate Group, home of the First Time Homebuyers Boot Camp & New Home Construction Boot Camp, has been a leading MN mortgage broker and mortgage lending company for nearly 20 years. With a commitment to first time homebuyers, the team at the Allen Mortgage & Real Estate Group commits to sharing the truth about the home buying process.Find out more on the home buying process and home buying tips at Allen Mortgage and Real Estate Group also resells its First Time Homebuyer and New Home Construction Boot Camp curriculum via Lenders Who CareLenders Who Care is a national network of residential mortgage lending professionals who are passionate about and committed to helping all people who live in America enjoy successful, affordable home ownership. LWC members use their combined talent, resources, and time to raise national awareness of and provide affordable lending solutions to the American people.For more information, visit

Search Engine Marketing Guru, Lee Odden, Blogs AD:TECH Chicago, TopRank President Selected to Write Alongside Biggest Names in Blogosphere

Tuesday, July 12th, 2005

Chicago, IL , July 12, 2005 – Lee Odden, President of TopRank Online Marketing and author of the Online Marketing Blog, has been selected to “blog” this week’s AD:TECH conference in Chicago.Odden, who joins fellow bloggers, Steve Hall of the Adrants blog, Erin Bradley of Reprise Media & SearchViews blog and David Berkowitz of & Reverse Direct Marketing blog, will be covering five of the AD:TECH conference sessions which range from “Brand Humanity: How Social Technologies are Changing the Way We Do Business” to “Achieving Balance in Your Search Mix”.“I am very privileged to have the opportunity to participate in blogging the AD:TECH conference with such talented bloggers. Adrants, SearchViews and the articles David Berkowitz writes for MediaPost are some of my favorites.”Since founding TopRank Online Marketing in 2001, Lee Odden has been consistently recognized as a thought leader in search engine optimization and online marketing. Since March 2005, TopRank has been listed five months in a row as a Top 30 SEO firm and for the past 2 years as the only Minnesota based SEO firm included in Marketing Sherpa’s Guide to SEO Firms.“It’s amazing to see a mid-size firm like TopRank Online Marketing listed alongside companies such as iProspect, Zunch and SiteLab,” said Odden.For an ongoing commentary on next week’s AD:TECH Chicago conference on interactive marketing, visit the AD:TECH blog at more information about the search engine optimization and online public relations programs offered by TopRank Online Marketing, visit: http://www.toprankmarketing.comAbout TopRank Online MarketingTopRank is a Minneapolis based search engine marketing firm that provides search engine optimization, online public relations and blog marketing services. TopRank has been recognized as a leading SEO firm by and Marketing Sherpa’s guide to SEO firms.TopRank is also a member of the Search Engine Professionals Organization, the Minnesota Interactive Marketing Association, the Web Analytics Association and was recently featured on the cover of Minnesota Technology Magazine.

Professional Integrity v Jail Sentence

Thursday, July 7th, 2005

Yesterday, New York Times journalist, Judith Miller, was sent to jail for refusing to disclose her confidential source to a grand jury investigating the leak of a CIA operative’s name.

Ironically, Miller never actually wrote a story about this. She was sentenced to at least 120 days in jail for simply having a conversation with the source.

Simiarly, Time Magazine’s journalist, Matt Cooper, also faced a jail sentence but decided to testify after gaining permission from his source.

These latest occurrences clearly challenge the integrity of journalism as a whole. If journalists are unable to promise confidentiality to their sources, will they be willing to talk? We could be faced with a situation where the press is unable to communicate breaking news to the public.

The Reporters Committee for Freedom of the Press has lashed out at the Government and is urging Congress to create a federal shield legislation to protect journalists who are simply doing their job.

It is, indeed, a sad situation for journalists nationwide, knowing that one day, they too, may be forced to choose between professional integrity and imprisonment.

Commercial Real Estate Investment Bank, Pacific Security Capital, Expands PacificElite™ Client Loyalty Rewards Program to Encompass All Service Lines

Thursday, July 7th, 2005

Beaverton, OR , July 7, 2005 –- Pacific Security Capital (, a leading commercial real estate investment bank providing commercial real estate loans, structured finance, investment sales and advisory services, is expanding its PacificElite™ client loyalty rewards program to incorporate all service lines.PacificElite, the commercial real estate industry’s first client loyalty program designed to reward those clients who place substantial amounts of transactional volume with Pacific Security Capital, has received overwhelming response since its launch in January 2005.“We are thrilled by the enormous success of PacificElite,” said Mike Myatt, Executive Managing Director, Pacific Security Capital. “By expanding the program to include all lines of service, Pacific Security Capital can now reward customers that engage with us for investment sales and commercial real estate advisory services, and not just commercial real estate loans and structured financing.”Pacific Security Capital customers will now be able to receive PacificElite points for engagement in professional services including investment sales; commercial real estate advisory services, capital markets, development services, and more.For a complete list of Pacific Security Capital’s professional advisory services, visit“Customers truly find benefit in the PacificElite program,” said Myatt, “whether Pacific Security Capital is financing a transaction or providing buy-side, sell-side or advisory services, they will receive PacificElite points that are accumulated and then cashed in for a variety of elegant rewards.”Rewards available to PacificElite members include fractional interests in Lear Jets and Yachts, Adventure Vacations, Luxury Automobiles, trips to the Masters, Wimbledon and the Super Bowl, Rolex watches and more.For more information on becoming a PacificElite member, visit or call 1-800-844-6085.About Pacific Security CapitalPacific Security Capital is a leading commercial real estate investment banking firm providing commercial real estate loans, structured finance, investment sales and advisory services. The combination of direct lending, advisory, intermediary, corporate and professional services, syndication and acquisition services consistently allow PSC to rank among the leaders in the industry. PSC is headquartered in Beaverton, Oregon with other offices in major markets in North American and Europe. More information about the company can be found at

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