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Archive for November, 2003

TopRank Search Engine Optimization for Minneapolis, Minnesota Businesses

Friday, November 21st, 2003

3rd Edition Buyer’s Guide for SEO Firms Now Available Minneapolis, MN November 21 2003— Local search engine optimization expert, TopRank Online Marketing, is the only Minnesota Web marketing agency included in the most recent edition of the Buyer’s Guide to SEO Firms. The guide is recognized as the definitive resource for evaluating search engine optimization firms worldwide.”Inclusion in the guide to purchasing SEO services allows our firm to be directly compared with other SEO firms and we are happy to see it.” says Lee Odden, Founder of the TopRank program. “Companies in Minnesota and nationwide need a resource to help with the potentially difficult task of selecting the right SEO firm.”As one of the fastest growing search engine optimization services, TopRank Online Marketing works with companies and organizations ranging from recently funded technology startups to established nationwide brands. With increasing numbers of companies looking for alternatives to pay per click advertising, the TopRank Online Marketing program provides lower cost per visitor conversion/acquisition than just about any other online marketing tactic.”Roughly 85% of search engine users do not click on sponsored listings”, says Lee Odden, founder of the TopRank service. “Many people do not trust the paid listings, so the tendency is to click on the natural listings in the main part of the page.” He adds, “If your company does not rank in the first page of results for search terms relevant to your business, then you’re missing out in a big way”.Many companies realize that search engine optimization can help increase traffic, leads and sales but are not sure how to implement. As specialists in their respective areas, most web designers and web software developers do not have sufficient expertise in search engine optimization. Looking outside the company, many IT managers or marketing managers could benefit from an objective evaluation of firms that provide online marketing services.Along with inclusion in the SEO Firm Buyer’s Guide, TopRank has also been evaluated and included in the, and SEO firm directories and is a member of AIM, the Association for Interactive Marketing and, the only association for search engine marketing professionals.Even with this excellent Guide, hiring a SEO firm still requires homework and a basic knowledge of how search engine optimization can create a measurable impact on your marketing ROI. It’s important that the firm posess both the technical expertise and the capability to understand business and overall marketing objectives. Make sure the firm explains how they will optimize your site and ask for examples of difficult rankings, success stories and client references.For more information the SEO Firms Buyer’s Guide created and produced by Marketing Sherpa, visit the TopRank Online Marketing web site: TopRank Online MarketingTopRank Online Marketing helps companies increase traffic, leads, sales and brand visibility online through integrated search engine optimization and online public relations. Companies ranging in size from a $1 billion per year International IT consulting firm to local SMB’s (small and medium sized businesses) have trusted our proven process for delivering online marketing results.###Contact InformationLee Oddeninfo @ toprankresults.comhttp://www.toprankmarketing.comtel. 952.400.0194fax. 952.400.8784

Vernier, a Leading Wireless LAN Security Firm, Engages TopRank Online Marketing for Search Engine Optimization (SEO) Services

Friday, November 7th, 2003

Minneapolis, MN November 7, 2003 TopRank Online Marketing and Vernier Networks have engaged in an online marketing relationship to enable more effective search engine ranking results for their enterprise wireless LAN security and management website, www.verniernetworks.comAccording to Aberdeen Group, “93% of IT buyers start their technology solution research on the Internet.” Increasing numbers of IT services buyers are using search engines to perform technology vendor research.”We know our prospects conduct research online for the types of solutions we offer. It only makes sense to ensure we achieve maximum visibility where our future customers are looking.” reports Steve Rodgers, Corporate Marketing, for Vernier.”Technology companies are notorious for creating web sites oriented towards the technical needs of the business, but often overlook factors that contribute to search engine friendliness” says Lee Odden, Founder of TopRank Online Marketing. “As a result, many IT companies make substantial investments in web sites that provide excellent information and are easy to maintain, but suffer from limited search engine exposure and lost opportunity.”Vernier’s online marketing program begins in early November 2003 with keyword analysis, search engine optimization, manual submissions and an aggressive link building program.”We are very much looking forward to a significant improvement in our web site visibility over the next few months” adds Steve Rodgers of Vernier. “I’ve seen firsthand the results possible with the TopRank search engine optimization program and am confident this program will make a notable impact.”For additional information about how TopRank Online Marketing helps techology companies increase leads, sales and brand visibility online, visit: http://www.toprankmarketing.comAbout VernierThe Vernier Networks Systemâ„¢ provides the foundation for building secure, scaleable, and mission-critical 802.11 wireless networks. At the core of the wireless LAN (WLAN), the Vernier Network System provides key services including, fine-grained access control, centralized management, and seamless roaming, that enables companies to deploy and manage 802.11 networks ranging from 10s to 1000s of access points.About TopRank Online MarketingTopRank Online Marketing helps companies improve leads, sales and brand visibility online through integrated search engine optimization (SEO) and online PR services.CONTACT INFORMATION:Lee OddenTopRank Online Marketing952-400-0194http://www.toprankmarketing.comSteve RodgersVernier650-526-2600

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