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Archive for August, 2003

TopRank Search Engine Optimization Works for High Tech

Thursday, August 14th, 2003

Minneapolis, MN August 14, 2003 – Increasing numbers of high tech companies are improving marketing effectives and lowering the cost of new client acquisitions through search engine marketing.According to Aberdeen Group, “93% of IT buyers start their technology solution research on the Internet.” Increasing numbers of IT services buyers are using search engines to perform technology vendor research.”Since implementing a search engine marketing program over the past few months we have been contacted by 8 – 10 senior level executives (Director/VP/CIO, some with Fortune 1000 companies) and several of those contacts turned into business,” said Shailen Gupta, Renodis President. “We are very pleased with the TopRank program and have already referred them to several companies.”With increased competition and slimmed IT budgets, marketing ROI is key for IT business growth. Many firms do not have the time or resources for trial and error with an online marketing program.”We are very happy using TopRank search engine optimization and online marketing services. We’ve seen a significant increase in leads from our Web site,” stated Chuck Martin, owner of Infrared Consulting Services. “We have tried other search engine marketing services and the results we’ve seen from TopRank have been the best.””While many technology companies have expertise with software and web development, they often lack the complete array of skills required to achieve and maintain top ranking on search engines,” said Lee Odden, Vice President of TopRank. “Search engine optimization and online marketing is multi-disciplinary: part art, part science. It’s much more than placing a few meta-tags and submitting to the top search engines. It takes an integrated set of web marketing tactics to ensure a web site is highly visible where prospects are looking. The result is a lower cost per lead/sale than just about any other marketing tactic.”TopRank Online Marketing, is a Minneapolis, Minnesota based B2B web marketing service specializing in search engine optimization (SEO) and Internet marketing for technology focused companies.###Contact InformationLee Oddeninfo @ toprankresults.comhttp://www.toprankmarketing.comtel. 952.400.0194fax. 952.400.8784

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