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	<title>Comments on: Push Pull PR: Optimizing News Content</title>
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	<link>http://www.mediarelationsblog.com/140/push-pull-pr-optimizing-news-content/</link>
	<description>Practical media relations insight for online public relations and digital marketing courtesy of TopRank Online Marketing.</description>
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		<title>By: Richard</title>
		<link>http://www.mediarelationsblog.com/140/push-pull-pr-optimizing-news-content/comment-page-1/#comment-25181</link>
		<dc:creator>Richard</dc:creator>
		<pubDate>Tue, 30 Jun 2009 21:04:57 +0000</pubDate>
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		<description>Agree with a lot of the mentioned topics covered here, specially interested on your points regarding SEO</description>
		<content:encoded><![CDATA[<p>Agree with a lot of the mentioned topics covered here, specially interested on your points regarding SEO</p>
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		<title>By: Murphy&#8217;s Law &#187; PR &#38; SEO, pitching tips, social media, and Twitter</title>
		<link>http://www.mediarelationsblog.com/140/push-pull-pr-optimizing-news-content/comment-page-1/#comment-14056</link>
		<dc:creator>Murphy&#8217;s Law &#187; PR &#38; SEO, pitching tips, social media, and Twitter</dc:creator>
		<pubDate>Tue, 26 Aug 2008 20:46:41 +0000</pubDate>
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		<description>[...] When I talk to PR people about social media, the one thing that rarely comes up is Search Engine Optimization.&#160; Now I agree that search engines are very Web 1.0, but they&#8217;re still the number one pathway around the Internet.&#160; If you&#8217;re managing online reputation you better understand search engines.&#160; Lee Odden offers some thoughts on the subject. [...]</description>
		<content:encoded><![CDATA[<p>[...] When I talk to PR people about social media, the one thing that rarely comes up is Search Engine Optimization.&#160; Now I agree that search engines are very Web 1.0, but they&#8217;re still the number one pathway around the Internet.&#160; If you&#8217;re managing online reputation you better understand search engines.&#160; Lee Odden offers some thoughts on the subject. [...]</p>
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		<title>By: Jeremy, PR4Pirates</title>
		<link>http://www.mediarelationsblog.com/140/push-pull-pr-optimizing-news-content/comment-page-1/#comment-14025</link>
		<dc:creator>Jeremy, PR4Pirates</dc:creator>
		<pubDate>Tue, 26 Aug 2008 01:48:36 +0000</pubDate>
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		<description>Interesting post.  I wonder if over time companies SEO strategy will be PR which will in turn drive product strategy.  

Many product managers build with the user and economic buyer personae in mind, but why not also imagine the press and and search engines as their own unique personae worthy of well-thought out use cases?</description>
		<content:encoded><![CDATA[<p>Interesting post.  I wonder if over time companies SEO strategy will be PR which will in turn drive product strategy.  </p>
<p>Many product managers build with the user and economic buyer personae in mind, but why not also imagine the press and and search engines as their own unique personae worthy of well-thought out use cases?</p>
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