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	<title>Comments on: From the Horse&#8217;s Mouth: 11 Tips for Pitching Reporters</title>
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	<link>http://www.mediarelationsblog.com/138/from-the-horses-mouth-11-tips-for-pitching-reporters/</link>
	<description>Practical media relations insight for online public relations and digital marketing courtesy of TopRank Online Marketing.</description>
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		<title>By: 11 tips for pitching the media &#171; Beck Bamberger&#8217;s take on CEO interviews, PR, and more</title>
		<link>http://www.mediarelationsblog.com/138/from-the-horses-mouth-11-tips-for-pitching-reporters/comment-page-1/#comment-15897</link>
		<dc:creator>11 tips for pitching the media &#171; Beck Bamberger&#8217;s take on CEO interviews, PR, and more</dc:creator>
		<pubDate>Wed, 15 Oct 2008 15:48:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.mediarelationsblog.com/138/from-the-horses-mouth-11-tips-for-pitching-reporters/#comment-15897</guid>
		<description>[...] tips for pitching the&#160;media    Here are some boiled down tips from journalists at the Media Relations Summit conference in San [...]</description>
		<content:encoded><![CDATA[<p>[...] tips for pitching the&nbsp;media    Here are some boiled down tips from journalists at the Media Relations Summit conference in San [...]</p>
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		<title>By: Rob Artisan</title>
		<link>http://www.mediarelationsblog.com/138/from-the-horses-mouth-11-tips-for-pitching-reporters/comment-page-1/#comment-15811</link>
		<dc:creator>Rob Artisan</dc:creator>
		<pubDate>Sun, 12 Oct 2008 21:27:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.mediarelationsblog.com/138/from-the-horses-mouth-11-tips-for-pitching-reporters/#comment-15811</guid>
		<description>Lee,

It is common sense and good manners, but the same PR crimes get repeated

Visuals - If you are pitching in a story to a national do not use a visual at first, anything clogging up inboxes can be deleted.

For releases for regionals fine.  anyway that is how it is in the UK

Rob</description>
		<content:encoded><![CDATA[<p>Lee,</p>
<p>It is common sense and good manners, but the same PR crimes get repeated</p>
<p>Visuals &#8211; If you are pitching in a story to a national do not use a visual at first, anything clogging up inboxes can be deleted.</p>
<p>For releases for regionals fine.  anyway that is how it is in the UK</p>
<p>Rob</p>
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		<title>By: Jocelyne Martineau</title>
		<link>http://www.mediarelationsblog.com/138/from-the-horses-mouth-11-tips-for-pitching-reporters/comment-page-1/#comment-15408</link>
		<dc:creator>Jocelyne Martineau</dc:creator>
		<pubDate>Mon, 29 Sep 2008 13:31:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.mediarelationsblog.com/138/from-the-horses-mouth-11-tips-for-pitching-reporters/#comment-15408</guid>
		<description>[...]&quot;At LT Public Relations, spending time in an editorial newsroom is mandatory–even some reporters would appreciate the request to spend time with them to understand the nuances of their job.&quot; [...]

This is a great suggestion!  Are the media generally open to the idea of having PR professionals sit in on their editorial meetings?  If so, how would you suggest going about scheduling this?</description>
		<content:encoded><![CDATA[<p>[...]&#8220;At LT Public Relations, spending time in an editorial newsroom is mandatory–even some reporters would appreciate the request to spend time with them to understand the nuances of their job.&#8221; [...]</p>
<p>This is a great suggestion!  Are the media generally open to the idea of having PR professionals sit in on their editorial meetings?  If so, how would you suggest going about scheduling this?</p>
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		<title>By: Casey Boggs</title>
		<link>http://www.mediarelationsblog.com/138/from-the-horses-mouth-11-tips-for-pitching-reporters/comment-page-1/#comment-14104</link>
		<dc:creator>Casey Boggs</dc:creator>
		<pubDate>Fri, 29 Aug 2008 02:54:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.mediarelationsblog.com/138/from-the-horses-mouth-11-tips-for-pitching-reporters/#comment-14104</guid>
		<description>For as much as PR professionals speak to the media and attempt to pitch them stories, they should spend time in an editorial meeting.  This valuable (and essential) step will forever allow PR professionals to know EXACTLY what kind of stories stick--and allows PR professionals to appreciate the guidelines and pressures writers are under.

At LT Public Relations, spending time in an editorial newsroom is mandatory--even some reporters would appreciate the request to spend time with them to understand the nuances of their job.

Until this happens, PR professionals are clueless of how to sell in a story to those who make the stories.  It&#039;s simple, but an overlooked step.</description>
		<content:encoded><![CDATA[<p>For as much as PR professionals speak to the media and attempt to pitch them stories, they should spend time in an editorial meeting.  This valuable (and essential) step will forever allow PR professionals to know EXACTLY what kind of stories stick&#8211;and allows PR professionals to appreciate the guidelines and pressures writers are under.</p>
<p>At LT Public Relations, spending time in an editorial newsroom is mandatory&#8211;even some reporters would appreciate the request to spend time with them to understand the nuances of their job.</p>
<p>Until this happens, PR professionals are clueless of how to sell in a story to those who make the stories.  It&#8217;s simple, but an overlooked step.</p>
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		<title>By: THINKing &#187; 100 Reporters Were Sitting At A Bar&#8230;</title>
		<link>http://www.mediarelationsblog.com/138/from-the-horses-mouth-11-tips-for-pitching-reporters/comment-page-1/#comment-14093</link>
		<dc:creator>THINKing &#187; 100 Reporters Were Sitting At A Bar&#8230;</dc:creator>
		<pubDate>Thu, 28 Aug 2008 13:46:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.mediarelationsblog.com/138/from-the-horses-mouth-11-tips-for-pitching-reporters/#comment-14093</guid>
		<description>[...] asking? Reporters - like everyone else - hate spam and they consider this a form of it. As the Media Relations Blog points out in 11 Tips For Pitching Reporters, Reporters STILL hate PR spam and irrelevant pitches. [...]</description>
		<content:encoded><![CDATA[<p>[...] asking? Reporters &#8211; like everyone else &#8211; hate spam and they consider this a form of it. As the Media Relations Blog points out in 11 Tips For Pitching Reporters, Reporters STILL hate PR spam and irrelevant pitches. [...]</p>
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		<title>By: calisxofan</title>
		<link>http://www.mediarelationsblog.com/138/from-the-horses-mouth-11-tips-for-pitching-reporters/comment-page-1/#comment-13478</link>
		<dc:creator>calisxofan</dc:creator>
		<pubDate>Mon, 28 Jul 2008 02:47:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.mediarelationsblog.com/138/from-the-horses-mouth-11-tips-for-pitching-reporters/#comment-13478</guid>
		<description>What are other reasons why press releases are still relevant?</description>
		<content:encoded><![CDATA[<p>What are other reasons why press releases are still relevant?</p>
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		<title>By: The Write Blog &#187; Successful PR Tactics</title>
		<link>http://www.mediarelationsblog.com/138/from-the-horses-mouth-11-tips-for-pitching-reporters/comment-page-1/#comment-13427</link>
		<dc:creator>The Write Blog &#187; Successful PR Tactics</dc:creator>
		<pubDate>Fri, 25 Jul 2008 05:37:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.mediarelationsblog.com/138/from-the-horses-mouth-11-tips-for-pitching-reporters/#comment-13427</guid>
		<description>[...] more best-practice media relations tips, check out the Media Relations blog with suggestions straight from the horse’s mouth: journalists themselves.  Social Bookmark [...]</description>
		<content:encoded><![CDATA[<p>[...] more best-practice media relations tips, check out the Media Relations blog with suggestions straight from the horse’s mouth: journalists themselves.  Social Bookmark [...]</p>
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		<title>By: Lisa</title>
		<link>http://www.mediarelationsblog.com/138/from-the-horses-mouth-11-tips-for-pitching-reporters/comment-page-1/#comment-12597</link>
		<dc:creator>Lisa</dc:creator>
		<pubDate>Sat, 31 May 2008 16:34:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.mediarelationsblog.com/138/from-the-horses-mouth-11-tips-for-pitching-reporters/#comment-12597</guid>
		<description>Thanks for these tips! What do you think about media directories? I am using one I found at www.mynewspaperdirectory.com to send press releases to newspapers.</description>
		<content:encoded><![CDATA[<p>Thanks for these tips! What do you think about media directories? I am using one I found at <a href="http://www.mynewspaperdirectory.com" rel="nofollow">http://www.mynewspaperdirectory.com</a> to send press releases to newspapers.</p>
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		<title>By: David Beasley</title>
		<link>http://www.mediarelationsblog.com/138/from-the-horses-mouth-11-tips-for-pitching-reporters/comment-page-1/#comment-12162</link>
		<dc:creator>David Beasley</dc:creator>
		<pubDate>Tue, 06 May 2008 14:49:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.mediarelationsblog.com/138/from-the-horses-mouth-11-tips-for-pitching-reporters/#comment-12162</guid>
		<description>I was interested to read these pitching tips for print journalists and thought I would add that they are generally the same when dealing with radio reporters. We recently had an article published in PR Tactics on this topic: (http://tuninginradio.blogspot.com/2008/04/traditional-media-relations-finesse.html)Thanks for the post.</description>
		<content:encoded><![CDATA[<p>I was interested to read these pitching tips for print journalists and thought I would add that they are generally the same when dealing with radio reporters. We recently had an article published in PR Tactics on this topic: (<a href="http://tuninginradio.blogspot.com/2008/04/traditional-media-relations-finesse.html)Thanks" rel="nofollow">http://tuninginradio.blogspot.com/2008/04/traditional-media-relations-finesse.html)Thanks</a> for the post.</p>
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		<title>By: La Tonja</title>
		<link>http://www.mediarelationsblog.com/138/from-the-horses-mouth-11-tips-for-pitching-reporters/comment-page-1/#comment-11563</link>
		<dc:creator>La Tonja</dc:creator>
		<pubDate>Fri, 11 Apr 2008 14:50:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.mediarelationsblog.com/138/from-the-horses-mouth-11-tips-for-pitching-reporters/#comment-11563</guid>
		<description>&quot;Calling for a reporter who was recently dismissed is a perfect way to make a reporter you actually reach, hate you.&quot;

That&#039;s an insulting generalization of all reporters and we demand you retract it immediately. Lord only knows what stereotypes you harbor of African-Americans and womyn. Disgusting.</description>
		<content:encoded><![CDATA[<p>&#8220;Calling for a reporter who was recently dismissed is a perfect way to make a reporter you actually reach, hate you.&#8221;</p>
<p>That&#8217;s an insulting generalization of all reporters and we demand you retract it immediately. Lord only knows what stereotypes you harbor of African-Americans and womyn. Disgusting.</p>
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