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	<title>Comments on: Evergreen Magic: How To Make News When There’s No News</title>
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	<link>http://www.mediarelationsblog.com/135/evergreen-magic-how-to-make-news-when-there%e2%80%99s-no-news/</link>
	<description>Practical media relations insight for online public relations and digital marketing courtesy of TopRank Online Marketing.</description>
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		<title>By: Joanne Ritter</title>
		<link>http://www.mediarelationsblog.com/135/evergreen-magic-how-to-make-news-when-there%e2%80%99s-no-news/comment-page-1/#comment-11530</link>
		<dc:creator>Joanne Ritter</dc:creator>
		<pubDate>Thu, 10 Apr 2008 20:25:08 +0000</pubDate>
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		<description>Kevin -- Thanks for highlighting our presentation.  All I can say is, it&#039;s all in the pitch, and it&#039;s great to be able to pitch a story you feel truly passionate about. And, yes, the puppies sure do help...</description>
		<content:encoded><![CDATA[<p>Kevin &#8212; Thanks for highlighting our presentation.  All I can say is, it&#8217;s all in the pitch, and it&#8217;s great to be able to pitch a story you feel truly passionate about. And, yes, the puppies sure do help&#8230;</p>
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		<title>By: Sandra Fathi</title>
		<link>http://www.mediarelationsblog.com/135/evergreen-magic-how-to-make-news-when-there%e2%80%99s-no-news/comment-page-1/#comment-11495</link>
		<dc:creator>Sandra Fathi</dc:creator>
		<pubDate>Wed, 09 Apr 2008 18:41:48 +0000</pubDate>
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		<description>Hey! Thanks so much for the review. Most of my clients are B2B and I can assure you that we use the same tactics for them. You have to be creative when it comes to small/mid-size companies and especially in tech. Not everyone gets to launch the iPhone!</description>
		<content:encoded><![CDATA[<p>Hey! Thanks so much for the review. Most of my clients are B2B and I can assure you that we use the same tactics for them. You have to be creative when it comes to small/mid-size companies and especially in tech. Not everyone gets to launch the iPhone!</p>
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