Today starts the 2007 Media Relations Summit in Washington D.C. and it should be a great event. Bulldog Reporter’s Media Relations Summit is the largest media relations event in the world and Mike Yanke from our public relations firm is there today attending sessions and doing some inaugural blogging.

I will be flying in tonight and will be speaking on Monday afternoon in a session about integrating search engine optimization and social media to extend public relations efforts. My co-panelists will be Jamie O’Donnell from SEO PR and Sally Falkow from Expansion Plus. SEO and social media in the context of online PR is hot right now and I expect the session to be well attended.

I’ve written an outline of what I’ll be presenting on over at Online Marketing Blog in a post called, “Leveraging Social Media and SEO for Public Relations“.