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	<title>Comments on: PR and Link Building</title>
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	<description>Dedicated to the world of media, public relations and marketing from Misukanis &#38; Odden Public Relations.</description>
	<pubDate>Fri, 25 Jul 2008 16:05:21 +0000</pubDate>
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		<title>By: Meredith Bove</title>
		<link>http://www.mediarelationsblog.com/107/pr-and-link-building/#comment-1307</link>
		<dc:creator>Meredith Bove</dc:creator>
		<pubDate>Fri, 22 Jun 2007 00:36:04 +0000</pubDate>
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		<description>I agree with you that ongoing link building is necessary for many companies to remain competitive. Unfortunately, often it's not until companies undergo a crisis (for example, a rebrand without the proper redirect or a name change without an active link-building campaign) that they sit up and take notice of the importance of a sound SEO strategy that includes ongoing link building.</description>
		<content:encoded><![CDATA[<p>I agree with you that ongoing link building is necessary for many companies to remain competitive. Unfortunately, often it&#8217;s not until companies undergo a crisis (for example, a rebrand without the proper redirect or a name change without an active link-building campaign) that they sit up and take notice of the importance of a sound SEO strategy that includes ongoing link building.</p>
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